
SEO Services Built to Turn Search Traffic Into Revenue
Ghalib Ashrafi delivers AI-driven SEO for brands worldwide — 120+ clients, a +210% average increase in organic traffic, and 1,400+ keywords ranked on page one — combining technical fixes, content strategy, link building and AI-search structuring in one connected service.
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Trusted By Brands Across UK, USA, UAE, Australia & Pakistan
"I've been hugely impressed with the digital marketing knowledge and expertise from the Ghalib Ashrafi team. Fantastic results, month after month."
As featured on…
Coverage earned for our clients through the digital PR and link-building side of our SEO service.
Struggling With Any of These?
Most businesses don't come to us for SEO in general — they come because something specific isn't working.
Traffic That Doesn't Convert
- Rankings look fine but leads aren't coming in
- Wrong keywords bringing the wrong visitors
- No clear path from click to enquiry
Stuck on Page 2 (or Lower)
- Rankings plateaued despite past SEO spend
- Competitors consistently outranking you
- No visibility in AI answers like ChatGPT or AI Overviews
No Idea What's Actually Working
- Vague reports with no real numbers
- Previous agency or freelancer went quiet
- Technical issues nobody's ever explained
What's included in our SEO service
Every engagement is built around your niche and goals — not a one-size-fits-all package.
Technical SEO Audits & Fixes
Crawlability, indexation, site speed and Core Web Vitals fixed at the source.
On-Page & Content Strategy
Keyword research, content briefs and page structure built around real search intent.
Link Building & Digital PR
Earned links from relevant, credible sites — no link farms or PBNs.
Local & International SEO
City and country-level visibility for businesses that serve more than one market.
AI Search & Answer-Engine Optimization
Answer-Engine (AEO) and Generative Engine (GEO) Optimization — schema and answer-ready content so ChatGPT, AI Overviews and Perplexity can cite you correctly.
Reporting & Analytics
Monthly reporting on rankings, traffic and conversions — plus a live dashboard.
Built for your industry, not a template
Our SEO clients span very different sectors across the UK, USA, UAE, Australia and Pakistan — the strategy always starts from your market, never a copy-pasted playbook.
E-commerce
Category and product-page SEO built to convert — schema, internal linking and content mapped to buyer intent, not just search volume.
SaaS & Technology
Keyword-to-funnel mapping for demo requests and free-trial signups, with technical SEO that survives fast-shipping product teams.
Real Estate
Local and city-level SEO for developers and agents competing on hyper-specific, location-based searches.
Healthcare & Pharma
YMYL-aware content and technical SEO built to meet Google’s stricter trust standards for health-related queries.
Education
Course and programme pages structured around real student search intent, from course discovery through to enrolment.
Travel & Hospitality
Destination and booking-page SEO for seasonal demand curves, where rankings have to peak before the buying window opens.
Finance & Insurance
Compliance-conscious content and technical SEO for a sector where Google applies its highest trust thresholds.
Energy & Utilities
Search visibility for tariff, switching and sustainability queries, where comparison sites dominate the results page.
Professional Services
Authority-led SEO for consultancies, compliance and certification firms selling expertise rather than products.
Local-Service Businesses
Google Business Profile optimization and location pages built to win the map pack, not just the organic listings below it.
SEO changes by market — so the strategy does too
We run SEO across the UK, USA, UAE, Australia and Pakistan. These aren’t the same job with a different flag on it: search volumes, competitor depth, buyer expectations and what a realistic budget looks like all differ.
Mature, crowded, agency-heavy
UK search results are among the most contested in the world — most commercial queries already have established brands, comparison sites and long-standing agency-run competitors holding page one. Winning usually means earning genuine authority rather than out-publishing anyone, and county- and city-level targeting matters because searchers add location far more often than in the US.
Quoted and reported in GBP (£) Explore SEO services in the UK →Huge volume, state-level fragmentation
The US offers the largest search volumes of the three, but national rankings are expensive to hold and rarely the fastest route to revenue. Most of our US work targets state and metro level first, then expands — and because US buyers compare more aggressively before enquiring, review signals and comparison content carry unusual weight.
Quoted and reported in USD ($) Explore SEO services in the USA →Fast-growing, under-optimised, mobile-first
Pakistan’s search market is expanding quickly and competitors are frequently under-optimised technically — which means well-executed technical SEO still produces movement that would take far longer in the UK or US. Traffic is overwhelmingly mobile, and Google Business Profile plus local landing pages tend to drive more enquiries than national ranking pushes.
Quoted in USD or PKR Pakistan page in progress — talk to us in the meantimeReal stories, real SEO results
A snapshot of how we've helped brands grow organic search — across markets.

From page 3 to top 5 in 5 months
A technical rebuild paired with a content plan built around commercial intent.

Local SEO that filled the pipeline
Local search work across several cities for a property developer.

Rebuilt, ranked, and converting
An SEO-first rebuild for an online education provider.
Want to see more SEO results?
Explore our full case studies and portfolio.
See the Full SEO Portfolio → View PortfolioWhat our SEO clients say
Verified reviews from businesses we've ranked and grown.
"Traffic and leads both doubled within the first quarter. The reporting is clear and the team actually explains the why behind every move."
"We'd been burned by two agencies before Ghalib Ashrafi. First proper technical audit we'd ever had — and rankings actually moved within two months."
"Finally an SEO team that explains the numbers instead of just sending a dashboard. Our organic revenue is up 190% year over year."
— Our Proprietary Methodology —
The Visibility Framework™, applied to SEO
How we take your SEO from invisible to unmissable — across Google and every AI engine.
Visibility Score™
We baseline your current rankings, technical health and AI-answer visibility — no guesswork. This covers a full crawl audit, Core Web Vitals check, keyword gap analysis against your real competitors, and a review of how often AI engines already surface your brand.
Custom Strategy
A keyword and content roadmap built around your niche, budget and growth goals — mapping which pages to fix, which to create, and which keywords are actually worth targeting before we write a single line of content.
Execution
Our senior team implements technical fixes, content and links as one connected roadmap — no juniors, no outsourcing, and no handing your account off between departments who don't talk to each other.
Track & Improve™
Monthly reporting and continuous optimization — we re-test what's working, cut what isn't, and adjust the roadmap as your market and Google's algorithm both keep moving.
Honest, No-Nonsense Commitment
No one controls Google or AI search — so we'll never guarantee a #1 ranking. What we do guarantee: if your visibility score doesn't improve within 90 days, we keep working at no extra cost until it does.
Your SEO timeline
A realistic roadmap, not a vague promise — here's what typically happens by month 1, month 3 and month 6.
Foundation Laid
Full technical audit complete, quick-win fixes shipped, keyword roadmap locked.
Guarantee Checkpoint
Meaningful ranking movement and lead growth — if your visibility score hasn't improved by now, we keep working at no extra cost.
Compounding Growth
Rankings, traffic and leads compound as technical fixes, content and links reinforce each other.
What you’ll actually see in your reports
Rankings on their own prove very little — you can rank for things nobody buys. These are the seven things we report on, and the last one is the one most agencies leave out.
Revenue and leads from organic
Enquiries, calls, sales — attributed to organic search specifically, separated from paid and direct. This is the number the engagement is judged on.
Organic traffic, by page
Not just a total. Which pages grew, which slipped, and which new pages started earning traffic — so you can see where the work actually landed.
Keyword positions and movement
Where you rank, what moved since last month, and which terms are one position away from page one — usually the cheapest wins available.
Share of voice against named competitors
Your visibility measured against the specific businesses you compete with, agreed at kick-off. Growth means little if they grew faster.
Technical health
Indexed pages, crawl errors, Core Web Vitals and anything Search Console has flagged — with what we fixed and what is queued.
Links earned
New referring domains, the quality of each, and how they were earned. Full transparency on where every link came from.
AI-search visibility
Whether your brand is being cited in Google AI Overviews, ChatGPT, Perplexity and Gemini for the questions your buyers ask. Growing fast, tracked by almost nobody, and included as standard here.
Every report ends with the same two sections in plain English: what changed this month and what we are doing next. If you ever read one and cannot tell whether it was a good month, tell us — that is our failure, not yours.
Certified, Awarded & Trusted
SEO from a team that's Google Certified — not just self-titled
Our strategists hold Google certifications and have run SEO campaigns across the UK, USA and Pakistan for 12+ years. Every SEO engagement includes AI-search structuring as standard, so your visibility doesn't stop at the ten blue links.
- ✓Senior strategists only — no account manager relaying work from juniors
- ✓Strategies aligned with Google's latest algorithm updates
- ✓AI-search structuring included in every SEO plan, not sold as an extra
- ✓Full transparency — see exactly what we're doing and why, every month
Most SEO "packages" still split technical fixes, content and links across different specialists — sometimes different vendors entirely — who never talk to each other. That's how you end up with a technically flawless site that has nothing worth ranking, or strong content sitting on pages Google can barely crawl. We plan every engagement as one connected roadmap: technical audit findings shape the content brief, content targets shape the link-building outreach, and AI-search structuring — FAQ schema, clear entity definitions, answer-first paragraph structure — gets built into every page from day one, not bolted on afterward.
That's also why AI-search readiness isn't a separate line item on our invoices. Schema markup, structured FAQs and clearly defined entities are simply part of how a modern page should be built — whether it's being crawled by Googlebot, GPTBot, or read by ChatGPT when someone asks for a recommendation.
Curious how SEO fits with our other services? Explore social media management, website development, or the AI & ML automation add-on that layers on top of any service.
"Most businesses still optimise only for Google's ten blue links. But across our client campaigns we keep seeing the same pattern — sites with proper schema and answer-ready content start appearing in AI answers weeks before their Google rankings catch up."
Meet the SEO specialists on your account
No outsourced juniors, no rotating account managers — every SEO engagement is led directly by these two.
Ghalib Ashrafi
Founder & Digital StrategistGoogle Certified SEO Expert · 12+ years leading SEO campaigns across the UK, USA & Pakistan. 23,600+ LinkedIn followers →
Sana K.
Technical SEO LeadLeads every technical audit on your account — site speed, Core Web Vitals, crawlability and structured data.
Where AI & ML actually does the work
Our AI & ML Automation practice isn’t a separate upsell on an SEO campaign — parts of it run underneath every engagement, handling the analysis that would otherwise eat the hours we’d rather spend on strategy.
Keyword & topic clustering
Thousands of queries grouped by meaning rather than by matching words, so a page targets a subject properly instead of one phrase.
Crawl analysis at scale
Patterns across large crawl and log files that never surface reading a report row by row — wasted crawl budget, redirect chains, indexation drops.
AI-visibility monitoring
Tracking how often, and how accurately, your brand is surfaced by ChatGPT, Perplexity and Google AI Overviews — not just where you rank on Google.
Reporting pipelines
Ranking, traffic and conversion data pulled together automatically, so your monthly report is analysis rather than data entry.
Beyond SEO — automation built around your actual bottleneck
Most AI projects don’t fail for technical reasons. They fail because a tool got picked before anyone named the problem — which produces a subscription, not a result. We work the other way round: find the repetitive, expensive workflow first, check whether the data behind it is clean enough to trust, and only then decide whether AI is the right answer. Sometimes it isn’t, and we’ll say so.
- Lead qualification & routing — enquiries scored and sent to the right person automatically, instead of sitting in a shared inbox over a weekend.
- Customer-support triage — the repetitive questions answered instantly, the genuinely complex ones escalated to a human with the context already attached.
- Proposal & document drafting — first drafts built from your own templates, pricing and past work — so your team edits rather than starts from a blank page.
- Reporting that assembles itself — numbers pulled from the tools you already pay for into one view, instead of someone rebuilding the same spreadsheet every month.
- AI features inside your own product — search, recommendations or an assistant built into your website using your data, rather than a generic chatbot bolted on top.
- Internal process automation — the small, repeated handoffs between systems that quietly consume hours nobody has ever measured.
What we deliberately don’t automate: the writing. Every one of the above is research, analysis or monitoring — automation points a strategist at the right problem, then a person decides what to do about it. Google is explicit that using automation to mass-produce content aimed at rankings is a spam violation, and we have no interest in building your visibility on something that can be taken away in a single update.
The SEO Technology Stack We Run On
What are SEO services, exactly?
“SEO services” is an umbrella term. In practice it covers four separate jobs that only work when they’re done together: fixing the technical problems that stop search engines reading your site, building pages that answer what people actually search for, earning links and mentions that prove the site is credible, and structuring all of it so AI engines can quote you as well as rank you.
Most agencies sell these as separate line items. That’s where campaigns stall — a technically flawless site with nothing worth ranking, or strong content sitting on pages Google struggles to crawl. Plenty of businesses also buy “SEO” and receive only one of the four, which is why results can look inexplicably flat.
Whether you need all four depends on where your site actually stands today — which is the entire point of starting with an audit rather than a package.
What does SEO actually cost?
Wildly different things, and anyone quoting a flat number before looking at your site is guessing. Here is what the wider market charges, so you have something real to measure any quote against:
- Local or narrow-scope SEO$500 – $1,500/mo
- Small to mid-size business$1,500 – $5,000/mo
- Competitive or regulated sectors$5,000+/mo
- Reported agency average~$3,200/mo
Averages from Ahrefs’ poll of 439 SEO professionals and Clutch’s data across 65,000+ SEO companies.
Our own plans start lower than those averages — not because the work is thinner, but because we run a small senior team without the overhead a large agency has to recover. What moves your price is your market, how entrenched your competitors are, and how much technical debt the site is carrying. You get that number after a free audit, in your own currency, not before.
SEO pricing that scopes to your market
Pricing depends on your market, competition and current visibility — we quote in your local currency after a free audit, not before.
Starter
A low-risk way to test SEO with us on a single site.
- Initial audit & keyword strategy
- Core technical & on-page fixes
- Monthly reporting
Growth
For businesses ready to compete seriously in search.
- Everything in Starter, deeper execution
- Content production & link building
- Bi-weekly reporting calls
- Optional: bundle in Social Media or Website Development
Enterprise
Multi-location or high-competition brands.
- Dedicated senior strategist
- City & country-level SEO campaigns
- Custom reporting dashboard
- Optional: combine all 4 services for full-funnel growth
Every plan is scoped around your market — get a free audit and we'll recommend what fits, with pricing in your currency.
What you’re actually committing to
Most agencies keep this in a contract you only see after the sales call. We would rather you knew now, because it is the question everyone asks second — right after the price.
- A 3-month initial term, then month to monthLong enough for the 90-day guarantee above to mean something, short enough that you are not trapped if it doesn’t work out. The wider industry standard is 6 to 12 months.
- 30 days’ notice to stopNo exit fee and no buy-out of the months you haven’t used. You leave when you decide to, not when the contract lets you.
- No setup or onboarding feeThe audit is free, and month one costs exactly what month two costs. Nothing is front-loaded.
- You own everythingAnalytics, Search Console, content, accounts and any tooling set up for you — all in your name from day one, and all still yours if we part ways.
- One fixed monthly feeAnything outside the agreed scope is quoted and approved by you before it starts. It never appears on an invoice as a surprise.
- Reporting written to be readWhat changed, what it moved and what is next — in plain English, at the cadence set out in your plan, not a 40-page export nobody opens.
These are the terms as they appear in the agreement itself — nothing here is softened for the website. The full wording lives in our terms and conditions, and you get the agreement to read before anything is signed or invoiced.
How we compare to the alternatives
Not sure whether to hire in-house, go freelance, or try a cheap package? Here's how we stack up.
| Option | Expertise | Results | Ghalib Ashrafi |
|---|---|---|---|
| Hiring In-House | Varies, one person can't cover it all | Slow to scale, stalls if they leave | Senior team, no single point of failure |
| Freelancer | Unpredictable, hard to verify | Inconsistent, quality drops under load | Google Certified strategists, consistent process |
| Cheap Overseas Packages | Low, often templated | Short-lived or risks penalties | Custom strategy, AI-search structuring included |
| Generic SEO Agency | Broad, not niche-specific | Vague reporting, slow communication | Monthly reporting you can actually understand |
“Should I just run ads instead?”
A fair question, and the honest answer is that they solve different problems. Anyone who tells you their channel wins in every situation is selling, not advising.
- Fast — traffic the day you switch it on.
- Easy to test — you learn which messages and keywords convert within weeks.
- Rented — stop paying and the traffic stops the same day.
- Cost rises with competition — you pay per click, every click, forever.
- Slow to start — meaningful movement usually takes about 90 days.
- Compounds — the same page keeps earning long after it was built.
- Owned — the rankings and the content are yours, not rented.
- Cost per lead falls over time as the work accumulates instead of resetting.
In practice most businesses need both, in that order: paid search to buy data and revenue now, SEO to lower the cost of both later. Ads tell you which keywords actually convert, which is the fastest way to know where SEO effort is worth spending. If you only have budget for one right now and you need customers this quarter, we will tell you to start with paid search — and we don’t run Google Ads campaigns, so there is nothing in it for us either way.
Who this is for — and who we’ll tell to save their money
Every agency page tells you who it wants to work with. Almost none tell you who it won’t. Here is both, so you can rule us out in ninety seconds instead of three months.
SEO is likely to work for you
These are the conditions under which the work below actually compounds.
- People already search for what you sellSEO amplifies demand that exists. When there is a real audience typing real queries, capturing them is a solvable problem.
- You can think in quarters, not weeksEarly movement usually shows inside 90 days. The compounding — the part that makes SEO cheaper than ads — shows over six to twelve months.
- Someone your side can approve thingsAccess, content sign-off, dev changes. It doesn’t have to be you, but it has to be somebody, or good recommendations sit in a document forever.
- Your margins support the investmentFrom roughly $900 a month upward. Below that, you will get more out of fixing your offer or running paid search first — and we will say so.
- You want to understand what’s happeningOur best clients read the report and push back on it. If you want to be involved rather than just billed, this works well.
Don’t hire us if
We would rather lose the sale now than the relationship in month four.
- You need leads this monthSEO is not the honest answer to that problem. We will tell you to spend the budget on paid search instead, and we will not pitch you afterwards.
- You want a number one ranking promised in writingNobody controls Google’s results, and nobody controls what an AI assistant decides to cite. A promise like that is only ever a sales tactic.
- Price is the only thing you’re comparingThere is always someone cheaper. There is a reason ninety-dollar packages exist, and the same reason they quietly stop being renewed.
- Nobody is searching for what you sell yetIf the demand isn’t there, SEO cannot manufacture it. You need a different channel to create it first — and an audit will tell you which, free.
- You want the shortcutsBought links, spun pages, AI text published at volume. It works right up until an update, and the recovery costs more than doing it properly would have.
If you land in the right-hand column, you will hear it on the first call — not three months and several invoices later. Turning away work that was never going to succeed is cheaper for us than doing it badly, and considerably better for both reputations.
Not sure whether to switch — or whether the problem is even your agency?
Plenty of the businesses that come to us aren’t starting from zero. They already pay someone for SEO, the reports look busy, and the revenue hasn’t moved — but they can’t tell whether that’s the agency, the market, or their own site.
That’s a fair question to want answered before you fire anyone. Our audit answers it either way, and we’ll tell you if the honest conclusion is “stay where you are”.
- An honest second opinion first. We audit what’s actually been done, not what the reports claim.
- No disruption while you decide. Nothing changes on your site until you say so.
- We’ll say if they’re doing fine. Sometimes the work is sound and the timeline was simply oversold.
- Clean handover if you do move. Access, historical data and in-flight work transferred properly, not restarted from scratch.
- No lock-in to hear us out. The audit is free and yours to keep, whoever you end up using.
What actually happens after you get in touch
No sales sequence, no “discovery call” that turns out to be a pitch. Here is the whole process, start to finish.
We reply
A person reads your message and responds — with a time for a call, or a straight answer if that’s all you needed.
A short call
What you sell, who you sell to, and what’s not working. We need site access for nothing at this stage.
We run the audit
Technical issues, keyword gaps, content opportunities, backlink profile and AI-search readiness — against your real competitors.
You get the findings
The problems, what we’d do about them, and a price range. Yours to keep and act on with anyone — there’s no obligation and no follow-up sequence.
SEO questions, answered
Every SEO service we offer, in one place
SEO isn’t one job — it’s a set of connected disciplines applied to a specific market, city and industry. Browse the full map below; each page covers its own scope, process and pricing.
Not sure which one fits? Get a free audit and we’ll tell you which of these your site actually needs — and which it doesn’t.
Learn more about SEO
A few reads from our insights hub before you get in touch.


Local SEO for multi-city businesses: a practical guide
Read the local SEO guide →
The must-have technical SEO checklist for 2026
Read the technical checklist →Ready to rank higher and grow faster?
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