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SEO Services

SEO Services Built to Turn Search Traffic Into Revenue

Ghalib Ashrafi delivers AI-driven SEO for brands worldwide — 120+ clients, a +210% average increase in organic traffic, and 1,400+ keywords ranked on page one — combining technical fixes, content strategy, link building and AI-search structuring in one connected service.

No credit card required · 30-minute call · No obligation to sign up

12+ years SEO experience · Clients across five markets on four continents
✓ Google Certified SEO Experts ✓ Custom AI Agents — Built In-House ★★★★★ Trustpilot 5.0 ★★★★★ Google 4.9 ★★★★★ Clutch 4.7
Close-up of hands typing on a laptop keyboard at a desk
Organic traffic+210%
Keywords ranked1,400+

Trusted By Brands Across UK, USA, UAE, Australia & Pakistan

Praxis42
Riviera Travel
Octopus Energy
Legal & General
LAITHWAITES
Zebra
Hatfield Park
gsk
British Business Bank
TUMS
Startup Loans
SENSODYNE
RedHeads
Amber
AMTIVO

"I've been hugely impressed with the digital marketing knowledge and expertise from the Ghalib Ashrafi team. Fantastic results, month after month."

As featured on…

Coverage earned for our clients through the digital PR and link-building side of our SEO service.

yahoo! finance
MarketWatch
BUSINESS INSIDER
Bloomberg
REUTERS
BENZINGA
canoe.ca
News
DOW JONES
AP
barchart
FOX 40

Struggling With Any of These?

Most businesses don't come to us for SEO in general — they come because something specific isn't working.

01

Traffic That Doesn't Convert

  • Rankings look fine but leads aren't coming in
  • Wrong keywords bringing the wrong visitors
  • No clear path from click to enquiry
02

Stuck on Page 2 (or Lower)

  • Rankings plateaued despite past SEO spend
  • Competitors consistently outranking you
  • No visibility in AI answers like ChatGPT or AI Overviews
03

No Idea What's Actually Working

  • Vague reports with no real numbers
  • Previous agency or freelancer went quiet
  • Technical issues nobody's ever explained

What's included in our SEO service

Every engagement is built around your niche and goals — not a one-size-fits-all package.

01

Technical SEO Audits & Fixes

Crawlability, indexation, site speed and Core Web Vitals fixed at the source.

02

On-Page & Content Strategy

Keyword research, content briefs and page structure built around real search intent.

03

Link Building & Digital PR

Earned links from relevant, credible sites — no link farms or PBNs.

04

Local & International SEO

City and country-level visibility for businesses that serve more than one market.

05

AI Search & Answer-Engine Optimization

Answer-Engine (AEO) and Generative Engine (GEO) Optimization — schema and answer-ready content so ChatGPT, AI Overviews and Perplexity can cite you correctly.

06

Reporting & Analytics

Monthly reporting on rankings, traffic and conversions — plus a live dashboard.

Who We Work With

Built for your industry, not a template

Our SEO clients span very different sectors across the UK, USA, UAE, Australia and Pakistan — the strategy always starts from your market, never a copy-pasted playbook.

One Service, Three Markets

SEO changes by market — so the strategy does too

We run SEO across the UK, USA, UAE, Australia and Pakistan. These aren’t the same job with a different flag on it: search volumes, competitor depth, buyer expectations and what a realistic budget looks like all differ.

Flag of the United Kingdom United Kingdom

Mature, crowded, agency-heavy

UK search results are among the most contested in the world — most commercial queries already have established brands, comparison sites and long-standing agency-run competitors holding page one. Winning usually means earning genuine authority rather than out-publishing anyone, and county- and city-level targeting matters because searchers add location far more often than in the US.

Quoted and reported in GBP (£) Explore SEO services in the UK →
Flag of the United States United States

Huge volume, state-level fragmentation

The US offers the largest search volumes of the three, but national rankings are expensive to hold and rarely the fastest route to revenue. Most of our US work targets state and metro level first, then expands — and because US buyers compare more aggressively before enquiring, review signals and comparison content carry unusual weight.

Quoted and reported in USD ($) Explore SEO services in the USA →
Flag of Pakistan Pakistan

Fast-growing, under-optimised, mobile-first

Pakistan’s search market is expanding quickly and competitors are frequently under-optimised technically — which means well-executed technical SEO still produces movement that would take far longer in the UK or US. Traffic is overwhelmingly mobile, and Google Business Profile plus local landing pages tend to drive more enquiries than national ranking pushes.

Quoted in USD or PKR Pakistan page in progress — talk to us in the meantime

Real stories, real SEO results

A snapshot of how we've helped brands grow organic search — across markets.

Want to see more SEO results?

Explore our full case studies and portfolio.

See the Full SEO Portfolio → View Portfolio
120+Clients Served Globally
+210%Avg. organic traffic growth
1,400+Keywords ranked page 1
12+Years of SEO experience

What our SEO clients say

Verified reviews from businesses we've ranked and grown.

4.9
★★★★★
Based on 114+ reviews
Google ★★★★★ 4.9
Trustpilot ★★★★★ 5.0
Clutch ★★★★★ 4.7

— Our Proprietary Methodology —

The Visibility Framework™, applied to SEO

How we take your SEO from invisible to unmissable — across Google and every AI engine.

Step 01

Visibility Score™

We baseline your current rankings, technical health and AI-answer visibility — no guesswork. This covers a full crawl audit, Core Web Vitals check, keyword gap analysis against your real competitors, and a review of how often AI engines already surface your brand.

Step 02

Custom Strategy

A keyword and content roadmap built around your niche, budget and growth goals — mapping which pages to fix, which to create, and which keywords are actually worth targeting before we write a single line of content.

Step 03

Execution

Our senior team implements technical fixes, content and links as one connected roadmap — no juniors, no outsourcing, and no handing your account off between departments who don't talk to each other.

Step 04

Track & Improve™

Monthly reporting and continuous optimization — we re-test what's working, cut what isn't, and adjust the roadmap as your market and Google's algorithm both keep moving.

↻ A continuous monthly cycle — not a one-time project

Honest, No-Nonsense Commitment

No one controls Google or AI search — so we'll never guarantee a #1 ranking. What we do guarantee: if your visibility score doesn't improve within 90 days, we keep working at no extra cost until it does.

What to Expect, and When

Your SEO timeline

A realistic roadmap, not a vague promise — here's what typically happens by month 1, month 3 and month 6.

1
Month 1

Foundation Laid

Full technical audit complete, quick-win fixes shipped, keyword roadmap locked.

3
Month 3 · 90-Day Guarantee

Guarantee Checkpoint

Meaningful ranking movement and lead growth — if your visibility score hasn't improved by now, we keep working at no extra cost.

6
Month 6

Compounding Growth

Rankings, traffic and leads compound as technical fixes, content and links reinforce each other.

Reporting

What you’ll actually see in your reports

Rankings on their own prove very little — you can rank for things nobody buys. These are the seven things we report on, and the last one is the one most agencies leave out.

Revenue and leads from organic

Enquiries, calls, sales — attributed to organic search specifically, separated from paid and direct. This is the number the engagement is judged on.

Organic traffic, by page

Not just a total. Which pages grew, which slipped, and which new pages started earning traffic — so you can see where the work actually landed.

Keyword positions and movement

Where you rank, what moved since last month, and which terms are one position away from page one — usually the cheapest wins available.

Share of voice against named competitors

Your visibility measured against the specific businesses you compete with, agreed at kick-off. Growth means little if they grew faster.

Technical health

Indexed pages, crawl errors, Core Web Vitals and anything Search Console has flagged — with what we fixed and what is queued.

Links earned

New referring domains, the quality of each, and how they were earned. Full transparency on where every link came from.

AI-search visibility

Whether your brand is being cited in Google AI Overviews, ChatGPT, Perplexity and Gemini for the questions your buyers ask. Growing fast, tracked by almost nobody, and included as standard here.

Every report ends with the same two sections in plain English: what changed this month and what we are doing next. If you ever read one and cannot tell whether it was a good month, tell us — that is our failure, not yours.

Certified, Awarded & Trusted

GGoogle Premier Partner
MMeta Business Partner
Clutch Top SEO Agency
Google Certified Experts
ASEO Agency of the Year — Finalist
Why Ghalib Ashrafi

SEO from a team that's Google Certified — not just self-titled

Our strategists hold Google certifications and have run SEO campaigns across the UK, USA and Pakistan for 12+ years. Every SEO engagement includes AI-search structuring as standard, so your visibility doesn't stop at the ten blue links.

  • Senior strategists only — no account manager relaying work from juniors
  • Strategies aligned with Google's latest algorithm updates
  • AI-search structuring included in every SEO plan, not sold as an extra
  • Full transparency — see exactly what we're doing and why, every month

Most SEO "packages" still split technical fixes, content and links across different specialists — sometimes different vendors entirely — who never talk to each other. That's how you end up with a technically flawless site that has nothing worth ranking, or strong content sitting on pages Google can barely crawl. We plan every engagement as one connected roadmap: technical audit findings shape the content brief, content targets shape the link-building outreach, and AI-search structuring — FAQ schema, clear entity definitions, answer-first paragraph structure — gets built into every page from day one, not bolted on afterward.

That's also why AI-search readiness isn't a separate line item on our invoices. Schema markup, structured FAQs and clearly defined entities are simply part of how a modern page should be built — whether it's being crawled by Googlebot, GPTBot, or read by ChatGPT when someone asks for a recommendation.

Curious how SEO fits with our other services? Explore social media management, website development, or the AI & ML automation add-on that layers on top of any service.

Modern office workspace with dual monitors, bookshelves and a plant

"Most businesses still optimise only for Google's ten blue links. But across our client campaigns we keep seeing the same pattern — sites with proper schema and answer-ready content start appearing in AI answers weeks before their Google rankings catch up."

GA
Ghalib Ashrafi Founder & Digital Strategist · 12+ years across search, social & web
The People Behind Your Rankings

Meet the SEO specialists on your account

No outsourced juniors, no rotating account managers — every SEO engagement is led directly by these two.

GAin

Ghalib Ashrafi

Founder & Digital Strategist

Google Certified SEO Expert · 12+ years leading SEO campaigns across the UK, USA & Pakistan. 23,600+ LinkedIn followers →

SK
in

Sana K.

Technical SEO Lead

Leads every technical audit on your account — site speed, Core Web Vitals, crawlability and structured data.

The Automation Layer

Where AI & ML actually does the work

Our AI & ML Automation practice isn’t a separate upsell on an SEO campaign — parts of it run underneath every engagement, handling the analysis that would otherwise eat the hours we’d rather spend on strategy.

Keyword & topic clustering

Thousands of queries grouped by meaning rather than by matching words, so a page targets a subject properly instead of one phrase.

Crawl analysis at scale

Patterns across large crawl and log files that never surface reading a report row by row — wasted crawl budget, redirect chains, indexation drops.

AI-visibility monitoring

Tracking how often, and how accurately, your brand is surfaced by ChatGPT, Perplexity and Google AI Overviews — not just where you rank on Google.

Reporting pipelines

Ranking, traffic and conversion data pulled together automatically, so your monthly report is analysis rather than data entry.

Beyond SEO — automation built around your actual bottleneck

Most AI projects don’t fail for technical reasons. They fail because a tool got picked before anyone named the problem — which produces a subscription, not a result. We work the other way round: find the repetitive, expensive workflow first, check whether the data behind it is clean enough to trust, and only then decide whether AI is the right answer. Sometimes it isn’t, and we’ll say so.

  • Lead qualification & routing — enquiries scored and sent to the right person automatically, instead of sitting in a shared inbox over a weekend.
  • Customer-support triage — the repetitive questions answered instantly, the genuinely complex ones escalated to a human with the context already attached.
  • Proposal & document drafting — first drafts built from your own templates, pricing and past work — so your team edits rather than starts from a blank page.
  • Reporting that assembles itself — numbers pulled from the tools you already pay for into one view, instead of someone rebuilding the same spreadsheet every month.
  • AI features inside your own product — search, recommendations or an assistant built into your website using your data, rather than a generic chatbot bolted on top.
  • Internal process automation — the small, repeated handoffs between systems that quietly consume hours nobody has ever measured.

What we deliberately don’t automate: the writing. Every one of the above is research, analysis or monitoring — automation points a strategist at the right problem, then a person decides what to do about it. Google is explicit that using automation to mass-produce content aimed at rankings is a spam violation, and we have no interest in building your visibility on something that can be taken away in a single update.

The SEO Technology Stack We Run On

Ahrefs
Google Analytics 4
Search Console
Keyword Planner
SEMrush
Screaming Frog
Surfer SEO
Laptop screen showing website performance analytics graphs
The Basics

What are SEO services, exactly?

“SEO services” is an umbrella term. In practice it covers four separate jobs that only work when they’re done together: fixing the technical problems that stop search engines reading your site, building pages that answer what people actually search for, earning links and mentions that prove the site is credible, and structuring all of it so AI engines can quote you as well as rank you.

Most agencies sell these as separate line items. That’s where campaigns stall — a technically flawless site with nothing worth ranking, or strong content sitting on pages Google struggles to crawl. Plenty of businesses also buy “SEO” and receive only one of the four, which is why results can look inexplicably flat.

Whether you need all four depends on where your site actually stands today — which is the entire point of starting with an audit rather than a package.

Calculator and pen resting on a blank sheet of paper
Straight Answers

What does SEO actually cost?

Wildly different things, and anyone quoting a flat number before looking at your site is guessing. Here is what the wider market charges, so you have something real to measure any quote against:

  • Local or narrow-scope SEO$500 – $1,500/mo
  • Small to mid-size business$1,500 – $5,000/mo
  • Competitive or regulated sectors$5,000+/mo
  • Reported agency average~$3,200/mo

Averages from Ahrefs’ poll of 439 SEO professionals and Clutch’s data across 65,000+ SEO companies.

Our own plans start lower than those averages — not because the work is thinner, but because we run a small senior team without the overhead a large agency has to recover. What moves your price is your market, how entrenched your competitors are, and how much technical debt the site is carrying. You get that number after a free audit, in your own currency, not before.

Investment

SEO pricing that scopes to your market

Pricing depends on your market, competition and current visibility — we quote in your local currency after a free audit, not before.

Starter

A low-risk way to test SEO with us on a single site.

$900 – $1,500/mo
  • Initial audit & keyword strategy
  • Core technical & on-page fixes
  • Monthly reporting
Get a Quote

Enterprise

Multi-location or high-competition brands.

$6,000+/mo
  • Dedicated senior strategist
  • City & country-level SEO campaigns
  • Custom reporting dashboard
  • Optional: combine all 4 services for full-funnel growth
Get a Custom Quote

Every plan is scoped around your market — get a free audit and we'll recommend what fits, with pricing in your currency.

What you’re actually committing to

Most agencies keep this in a contract you only see after the sales call. We would rather you knew now, because it is the question everyone asks second — right after the price.

  • A 3-month initial term, then month to monthLong enough for the 90-day guarantee above to mean something, short enough that you are not trapped if it doesn’t work out. The wider industry standard is 6 to 12 months.
  • 30 days’ notice to stopNo exit fee and no buy-out of the months you haven’t used. You leave when you decide to, not when the contract lets you.
  • No setup or onboarding feeThe audit is free, and month one costs exactly what month two costs. Nothing is front-loaded.
  • You own everythingAnalytics, Search Console, content, accounts and any tooling set up for you — all in your name from day one, and all still yours if we part ways.
  • One fixed monthly feeAnything outside the agreed scope is quoted and approved by you before it starts. It never appears on an invoice as a surprise.
  • Reporting written to be readWhat changed, what it moved and what is next — in plain English, at the cadence set out in your plan, not a 40-page export nobody opens.

These are the terms as they appear in the agreement itself — nothing here is softened for the website. The full wording lives in our terms and conditions, and you get the agreement to read before anything is signed or invoiced.

How we compare to the alternatives

Not sure whether to hire in-house, go freelance, or try a cheap package? Here's how we stack up.

Option Expertise Results Ghalib Ashrafi
Hiring In-House Varies, one person can't cover it all Slow to scale, stalls if they leave Senior team, no single point of failure
Freelancer Unpredictable, hard to verify Inconsistent, quality drops under load Google Certified strategists, consistent process
Cheap Overseas Packages Low, often templated Short-lived or risks penalties Custom strategy, AI-search structuring included
Generic SEO Agency Broad, not niche-specific Vague reporting, slow communication Monthly reporting you can actually understand

“Should I just run ads instead?”

A fair question, and the honest answer is that they solve different problems. Anyone who tells you their channel wins in every situation is selling, not advising.

Paid search
  • Fast — traffic the day you switch it on.
  • Easy to test — you learn which messages and keywords convert within weeks.
  • Rented — stop paying and the traffic stops the same day.
  • Cost rises with competition — you pay per click, every click, forever.
SEO
  • Slow to start — meaningful movement usually takes about 90 days.
  • Compounds — the same page keeps earning long after it was built.
  • Owned — the rankings and the content are yours, not rented.
  • Cost per lead falls over time as the work accumulates instead of resetting.

In practice most businesses need both, in that order: paid search to buy data and revenue now, SEO to lower the cost of both later. Ads tell you which keywords actually convert, which is the fastest way to know where SEO effort is worth spending. If you only have budget for one right now and you need customers this quarter, we will tell you to start with paid search — and we don’t run Google Ads campaigns, so there is nothing in it for us either way.

Straight Talk

Who this is for — and who we’ll tell to save their money

Every agency page tells you who it wants to work with. Almost none tell you who it won’t. Here is both, so you can rule us out in ninety seconds instead of three months.

SEO is likely to work for you

These are the conditions under which the work below actually compounds.

  • People already search for what you sellSEO amplifies demand that exists. When there is a real audience typing real queries, capturing them is a solvable problem.
  • You can think in quarters, not weeksEarly movement usually shows inside 90 days. The compounding — the part that makes SEO cheaper than ads — shows over six to twelve months.
  • Someone your side can approve thingsAccess, content sign-off, dev changes. It doesn’t have to be you, but it has to be somebody, or good recommendations sit in a document forever.
  • Your margins support the investmentFrom roughly $900 a month upward. Below that, you will get more out of fixing your offer or running paid search first — and we will say so.
  • You want to understand what’s happeningOur best clients read the report and push back on it. If you want to be involved rather than just billed, this works well.

Don’t hire us if

We would rather lose the sale now than the relationship in month four.

  • You need leads this monthSEO is not the honest answer to that problem. We will tell you to spend the budget on paid search instead, and we will not pitch you afterwards.
  • You want a number one ranking promised in writingNobody controls Google’s results, and nobody controls what an AI assistant decides to cite. A promise like that is only ever a sales tactic.
  • Price is the only thing you’re comparingThere is always someone cheaper. There is a reason ninety-dollar packages exist, and the same reason they quietly stop being renewed.
  • Nobody is searching for what you sell yetIf the demand isn’t there, SEO cannot manufacture it. You need a different channel to create it first — and an audit will tell you which, free.
  • You want the shortcutsBought links, spun pages, AI text published at volume. It works right up until an update, and the recovery costs more than doing it properly would have.

If you land in the right-hand column, you will hear it on the first call — not three months and several invoices later. Turning away work that was never going to succeed is cheaper for us than doing it badly, and considerably better for both reputations.

Already Have An Agency?

Not sure whether to switch — or whether the problem is even your agency?

Plenty of the businesses that come to us aren’t starting from zero. They already pay someone for SEO, the reports look busy, and the revenue hasn’t moved — but they can’t tell whether that’s the agency, the market, or their own site.

That’s a fair question to want answered before you fire anyone. Our audit answers it either way, and we’ll tell you if the honest conclusion is “stay where you are”.

  • An honest second opinion first. We audit what’s actually been done, not what the reports claim.
  • No disruption while you decide. Nothing changes on your site until you say so.
  • We’ll say if they’re doing fine. Sometimes the work is sound and the timeline was simply oversold.
  • Clean handover if you do move. Access, historical data and in-flight work transferred properly, not restarted from scratch.
  • No lock-in to hear us out. The audit is free and yours to keep, whoever you end up using.
Before You Click Anything

What actually happens after you get in touch

No sales sequence, no “discovery call” that turns out to be a pitch. Here is the whole process, start to finish.

Within 24 hours

We reply

A person reads your message and responds — with a time for a call, or a straight answer if that’s all you needed.

30 minutes

A short call

What you sell, who you sell to, and what’s not working. We need site access for nothing at this stage.

A few days

We run the audit

Technical issues, keyword gaps, content opportunities, backlink profile and AI-search readiness — against your real competitors.

Then it’s your call

You get the findings

The problems, what we’d do about them, and a price range. Yours to keep and act on with anyone — there’s no obligation and no follow-up sequence.

SEO questions, answered

How is SEO pricing structured? +
SEO is scoped and priced around your market, competition and goals rather than a flat fee. Starter runs $900–$1,500/mo for a single-site, single-service engagement; Growth runs $2,500–$4,500/mo for businesses ready to compete seriously, with the option to bundle in a second service like social media or website development; Enterprise starts at $6,000+/mo for multi-location or high-competition brands that want a dedicated senior strategist. Get a free audit and we'll recommend which tier actually fits, priced in your local currency.
No. There's a 3-month initial term, and after that it runs month to month with 30 days' notice to stop — no exit fee and no buy-out of months you haven't used. Three months exists for one reason: it's the period our 90-day guarantee is measured over, so it's the shortest term in which the guarantee means anything. Most of the industry asks for six to twelve months up front, often with the remaining balance payable if you leave early. There's also no setup or onboarding fee, and everything set up for you — analytics, Search Console, content, accounts — is in your name from day one and stays yours if we part ways.
By month 1, the technical audit is complete and quick-win fixes are shipped. By month 3 — our 90-day guarantee checkpoint — most clients see meaningful ranking movement and lead growth. By month 6, results compound as technical fixes, content and links reinforce each other. Exact timing still depends on your starting point: a site with years of technical debt or a manual penalty takes longer to turn around than one that just needs a content and link push.
Together, as one connected service — technical fixes, content strategy and link building are planned as a single roadmap so they reinforce each other instead of running in silos. In practice that means technical audit findings shape the content brief, the content targets shape which pages we build links to, and AI-search structuring gets built into every page from the start rather than added on afterward.
A real breakdown of technical issues (crawlability, indexation, Core Web Vitals), keyword gaps against your actual competitors, content opportunities, a backlink profile review, and an AI-search readiness check — no obligation, and no generic templated report copy-pasted between clients.
Yes — our SEO clients span e-commerce, SaaS, real estate, education, healthcare and other local-service businesses across the UK, USA, UAE, Australia and Pakistan, and the approach changes by vertical: category and product-page SEO for e-commerce, demo-to-signup funnel mapping for SaaS, Google Business Profile and map-pack optimization for local-service businesses, and YMYL-aware content for healthcare and education.
Every engagement is scoped to your niche rather than sold as a fixed package, and paired with Answer-Engine (AEO) and Generative Engine (GEO) Optimization as standard — schema, entity clarity and answer-ready content — so your site is built to rank on Google and to be read and cited by tools like ChatGPT, Perplexity and Google AI Overviews, not just one or the other.
ChatGPT can draft content, but it can't crawl your site, fix technical errors, build real links or know what's actually moving your rankings in Google Search Console — SEO still needs a strategist reading your real data and making the call. We do use AI as part of our own process, but every recommendation is checked and applied by a senior strategist, not shipped straight from a prompt.
We run a full technical and backlink audit to find the cause — algorithm update, technical issue or manual action — then build a recovery roadmap targeting that specific cause rather than a generic "more content, more links" response. This is covered under the same 90-day visibility guarantee as new campaigns.
We work with clients based in the United Kingdom, United States and Pakistan, and regularly run multi-market SEO for brands trying to rank in more than one country at once — each market gets its own keyword research and local competitor analysis rather than one strategy stretched across all three.
Every plan includes monthly reporting on rankings, traffic and conversions. Growth and Enterprise clients also get bi-weekly reporting calls and a live dashboard, so you're not waiting on us for month-end numbers to know what's happening with your campaign.
Explore Everything

Every SEO service we offer, in one place

SEO isn’t one job — it’s a set of connected disciplines applied to a specific market, city and industry. Browse the full map below; each page covers its own scope, process and pricing.

Learn more about SEO

A few reads from our insights hub before you get in touch.

Get A Free SEO Audit Report Now

Still struggling to increase your site’s traffic but not getting the results you want? This free audit will tell you why.

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