Legal
Terms & conditions
The terms we work under. Written to be read rather than to be survived — if a clause here only makes sense to a lawyer, it is doing the wrong job.
The section worth your time is what we will not promise. It is the one most agencies leave out.
Last updated 16 August 2026
Who these cover
Ghalib Ashrafi, of Hyderi, Block G, North Nazimabad Town, Karachi 74700, Pakistan — "we" — and you, if you engage us for any service on this site or simply use the site.
Where a signed proposal or statement of work says something different from this page, the proposal wins. This page is the floor, not the ceiling.
What we do, and what it costs
Published prices, which is unusual in this market and deliberate. These are the figures on the service pages, and they are the figures you pay.
| Service | Price |
|---|---|
| SEO services | $500 – $900 / month |
| Social media management | $300 – $800 / month |
| Website development | From $175 |
| AI automation | $300 – $500 / month |
Training
| Single Session | $210 |
|---|---|
| The Full Course | $795 |
| Team Training | From $1,600 |
All training is remote. There is no on-site or classroom option, and we do not travel to deliver it. Full detail at /training/.
Retainers are monthly and quoted in your market's currency — GBP, USD, AUD, AED or PKR. Prices exclude any tax due in your country. We may change published prices, but never mid-engagement: an agreed rate holds for as long as that engagement runs.
What we will not promise
Read this before you read anything else here.
- A position in the results
- We will not promise a #1 ranking, a first page, or a specific position for any term. Google states plainly that nobody can guarantee it. Any agency that does is either misleading you or quietly buying ads.
- A date by which rankings move
- Search results respond on their own schedule and to competitors we do not control. We will tell you what we are doing and what has changed; we will not put a date on someone else's algorithm.
- A revenue figure
- We can influence traffic and how well a page converts it. We cannot promise what your business earns from it, and a number in a pitch deck is not a forecast.
- That a competitor will not outspend you
- They might. We will say so when we see it rather than let a report imply otherwise.
What we do commit to is method and honesty: work actually done, numbers traceable to a source with a date on it, and being told when something is not working while there is still time to change it.
What we need from you
- Access
- Search Console, Analytics, the CMS, the hosting — whatever the work needs. Delays here move the timeline, and we will say so at the time rather than at the end.
- Approvals
- Content and changes need someone who can say yes. If approvals stall, the work stalls; that is not a reason to extend a month at our cost.
- Accuracy
- The claims you ask us to publish need to be true. We will not publish a figure, a review or a credential we have reason to doubt.
- Payment
- On time, so we can keep the price where it is.
Payment
Retainers are invoiced monthly in advance. Project work is invoiced as agreed in the proposal, usually part up front and the rest on delivery. Invoices are payable within 14 days.
If an invoice goes unpaid past 30 days we may pause work, and we will tell you before we do rather than let a month go quiet.
Ending it
Retainers run month to month. Either side can end one with 30 days' written notice — no minimum term, no exit fee, no clause designed to make leaving expensive. Work already done is payable; the following month is not.
Training can be moved or refunded in full up to 48 hours before the session. Inside 48 hours we will always try to move it, but cannot promise a refund, because the time was held for you.
We may end an engagement ourselves if we are asked to do something misleading, if agreed access never arrives, or if invoices go unpaid. That is rare and we would rather talk first.
Who owns the work
You do, on final payment. Content, code, designs and configuration produced for you transfer to you, and any automation we build for you is yours to keep and run.
Two exceptions worth stating plainly. We keep our own methods, templates and internal tooling — the things we bring to every client rather than build for you. And third-party licences stay third-party: a stock photo or a paid plugin comes with its own terms and we cannot sign those away.
We may describe the work in a case study. If you would rather we did not name you, say so and we will not — before or after the fact.
Confidentiality
What you tell us about your business stays with us, and the same in reverse. This holds whether or not a separate NDA is signed; if your organisation needs one on its own paper, send it.
AI
We sell AI automation, and we do not quietly substitute a model for the work you are paying a person to do. Where AI is used and where it is not is set out in full at /how-we-use-ai/, and that page is part of these terms.
Liability
We are responsible for our own work. If we get something wrong we will fix it, and we carry the cost of fixing it.
What we cannot carry is unlimited exposure to consequences beyond our control — an algorithm update, a platform ban, a competitor's move, lost profits downstream of a ranking change. Our total liability for any engagement is capped at the fees you paid us in the three months before the problem arose.
Nothing here limits liability for fraud, or for anything that cannot lawfully be limited where you are.
The site itself
Everything published here is ours or used with permission, and it is here to be read, quoted and linked to. What it is not is a licence to republish it as your own.
Articles and guides are general information written to be useful, not advice for your specific situation. We keep them accurate and dated; we cannot promise every line stays true as search changes.
Governing law
Which country’s law applies is agreed in the proposal for your engagement, alongside everything else specific to it. If your organisation has a requirement here, raise it before signing and we will work to it.
If you are a consumer in the UK, the EU or elsewhere, this does not remove the rights your own country gives you. Where a term here conflicts with a right you cannot sign away, your right wins and the rest of this page still stands.
Changes
If this page changes, the date at the top changes with it. The terms that apply to an engagement are the ones in force when it started, unless we agree otherwise in writing.
Questions
If a clause here reads as unfair, say so before you sign rather than after. info@ghalibashrafi.com.