Services
SEO Services Social Media Website Development AI Automation About Reviews Portfolio Blog Contact Free SEO AuditThe UK is where most of our search record was built. Twelve years of campaigns across London and the rest of the country — fintech, professional services, e-commerce and local firms — each run as one bespoke, connected service rather than technical, content and links sold separately.
No credit card required · 30-minute call · No obligation to sign up
UK search results are among the most contested anywhere. Most commercial queries already have established brands, comparison sites and long-standing agency-run competitors holding page one, and the agency market itself is dense enough that “we do SEO” is not a proposition. Winning here generally means earning genuine authority rather than out-publishing anyone.
Two things about UK search behaviour shape the work. The first is that British searchers often attach a location to commercial queries — city, county and even borough terms carry real volume, which makes local targeting a strategy rather than an afterthought. The second is that UK buyers tend to shortlist quietly: they read several sites without contacting any of them, so the page has to survive being compared rather than merely being found.
There is a structural opportunity in that. A great many UK incumbents rank on years of accumulated links and reputation, and their pages do not answer the query especially well. Specificity beats them reliably. A page written for a defined audience, in a defined place, about a defined problem competes with a handful of pages instead of a few thousand.
The UK is not a hard market because everyone is doing SEO well. It is hard because a lot of well-known brands rank on years of accumulated authority rather than on the page in front of you, and outranking a brand needs a better answer rather than a louder one.
The same connected service we run everywhere — technical, content, links and AI search planned as one roadmap, then pointed at UK search results specifically.
Crawlability, indexation, site speed and Core Web Vitals fixed at the source.
Keyword research, content briefs and page structure built around real search intent.
Earned links from relevant, credible sites — no link farms or PBNs.
Map-pack visibility, profile optimization and location pages that earn their place.
Schema and answer-ready content so ChatGPT, AI Overviews and Perplexity can cite you correctly.
Monthly reporting on rankings, traffic and conversions — plus a live dashboard.
The work is remote, so there is no travel constraint and no region we cannot take on. London is where most of our UK record sits; for plenty of businesses, the right target is not a city at all.
By far the largest share of our UK record — and the most competitive search market in the country. It has its own page below.
Plenty of UK businesses sell everywhere and should not be chasing city terms at all. We will say so if that is you.
Sector shapes the strategy more than geography does. These are the UK verticals where we have the most history.
Our strongest UK vertical, with years of dedicated fintech and financial-services SEO behind it. It is a sector where compliance limits the claims you can make, so rankings have to be earned on substance.
Consultancies, compliance and certification firms selling expertise rather than products. Authority content and visible authorship do more than keyword work ever will.
Category and product-page SEO built around buyer intent, with the technical side — faceted navigation, indexation, page speed — handled properly, because at scale that is usually what is actually wrong.
Hyper-local by nature. Agents and developers compete on town, postcode and development name, which is one of the few cases where location pages genuinely earn their place.
Private practice and clinics, where Google applies its strictest trust thresholds and content has to be attributable to a qualified person.
Keyword-to-funnel mapping for demos and trials, and technical SEO that survives a product team shipping weekly.
Real clients, quoted in their own words — published with their permission.
“Working with Ghalib has been an outstanding decision for our company.”
“Working with Ghalib resulted in a boost in our organic traffic.”
“Ghalib’s clear guidance has helped improve our website’s SEO performance.”
“It was a pleasure working with Ghalib and his team.”
“We’re very thankful to Ghalib and his team for building a fully-functioning website for our business.”
“Highly professional and dedicated to achieving results.”
More of them, in full, on our reviews page.
— Our Proprietary Methodology —
The method doesn’t change by market. What it’s pointed at does.
We baseline your rankings, technical health and AI-answer visibility against the businesses that actually outrank you in the UK — not a national average.
A keyword and content roadmap scoped to your niche and budget — which pages to fix, which to build, and which terms are worth the money here.
Senior strategists implement technical fixes, content and links as one roadmap — no juniors, no outsourcing, no handoffs between departments.
Monthly reporting and continuous optimization — we re-test what’s working, cut what isn’t, and adjust as the market moves.
No one controls Google or AI search — so we'll never guarantee a #1 ranking. What we do guarantee: we baseline your visibility at the start — where you rank on Google and whether AI answers cite you — and if that baseline has not moved in 90 days, the next 60 days are free.
One service, priced in pounds for the UK and set separately from our dollar rates elsewhere. What moves your number is how entrenched your competitors are and how much technical debt the site is carrying — established after a free audit, not guessed at before one.
A low-risk way to test SEO with us on a single site.
For UK businesses ready to compete seriously.
Multi-location or high-competition UK brands.
Every plan is scoped around your market — get a free audit and we’ll recommend what fits, priced in GBP.
Most agencies keep this in a contract you only see after the sales call. We would rather you knew now, because it is the question everyone asks second — right after the price.
These are the terms as they appear in the agreement itself — nothing here is softened for the website. The full wording lives in our terms and conditions, and you get the agreement to read before anything is signed or invoiced.
Three public figures about how people in the UK reach a business online — through Google, on which device, and more and more through AI assistants — and what each one changes for you. The source is on every card.
StatCounter · UK · July 2026
92%
of search visits to UK websites come from Google
Google 92%Every other engine 8%
For your business: Plan for Google first. If your buyers search from a work computer, look at Bing as well — at a desk it sends about one search visit in ten.
Get a free UK SEO auditStatCounter · UK · July 2026
45%
of UK web visits come from phones — and 51% from desktops
Mobile 45%Desktop 51%Tablet 4%
For your business: Your site has to win the enquiry on a desk and in a pocket. The UK splits almost evenly, so neither version can be the afterthought.
Website developmentStatCounter · UK · July 2026
71%
of visits from AI chatbots to UK websites come from ChatGPT
ChatGPT 71%Gemini 11%Copilot 8%Claude and others 10%
For your business: Being named in AI answers starts with ChatGPT, but not only there — Gemini, Copilot, Claude and Perplexity send nearly three visits in ten between them.
AI search optimisationAll three are StatCounter’s July 2026 figures for the United Kingdom, checked on 25 September 2026 and rounded to whole numbers. StatCounter counts visits to the websites that carry its tracker, so these are shares of visits, not counts of searches.
Our head office is in Karachi. The UK side of the business is people and working hours rather than premises, and we would rather you read that here than discover it later.
It changes exactly one thing. Organic rankings are unaffected — Google does not rank your website higher because your agency has a UK postcode; what ranks is your site, your content and your links. The map pack is different: a Google Business Profile requires a genuine address in the area it serves, so that profile has to be registered to you. We optimise yours as part of the work. Any agency implying it can substitute its own is describing a policy violation.
Everything else runs on UK time: calls in your time zone, replies during your working day, invoices and reporting in pounds, and a named senior strategist rather than an account manager relaying someone else’s notes. UK work is led by Ghalib Ashrafi, who has worked in search since 2014 and founded the consultancy in 2018.
Ghalib AshrafiFounder, SEO Consultant & Digital StrategistRead his profile →
Same service, different angle — by market, by discipline and by platform.
Free 30-minute audit · No obligation · Response within 24 hours
Ghalib Ashrafi takes on work for brands in six markets — the UK, USA, UAE, Saudi Arabia, Australia and Pakistan. Every enquiry gets a reply within 24 hours.