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Most agency blogs publish numbers with no source. Every post here states what it is built on, and names the service page it supports.
Written byGhalib Ashrafi
9articles, each with its source named
Every card is labelled
We measured it. Figures, export date and method are in the post.
Google’s own documentation, quoted and linked.
We examined it by hand and say exactly what we looked at.
1 written, 8 planned. The written ones carry real dates and are live. The rest are the editorial slate — titles and angles are real, dates and read-times are placeholders. This page stays noindex until the last one is written and $BLOG_PREVIEW is switched off in data/blog-posts.php.
Our own measured data
50,541impressions audited. Zero meta descriptions.
SEOFeatured
Before rebuilding this site we read all 24 pages of the old one and exported three months of Search Console data. Every single page was missing its meta description, so Google was writing all 50,541 snippets itself. This is the full working — the URLs, the export date and the method.
Ghalib Ashrafi··11 min read
Hands-on analysis
0buttons in Search Console that report this
Share of voice in AI Overviews is a number almost nobody reports, and there is no button in Search Console for it. Here is the manual method, what it can and cannot tell you, and why the sample size matters more than the score.
Google documentation
1test that decides whether a city page should exist
Most multi-location pages are the same page with the city name swapped, which is the textbook definition of a doorway page. The test we apply before writing one: if swapping the city name leaves the page still true, it should not exist.
Our own measured data
0clicks from 558 impressions at position 9.35 — page one
One query on this site sits at position 9.35 — page one — and drew 558 impressions and not a single click in three months. Ranking was never the constraint. What Search Console is actually counting explains it, and it changes what you fix first.
Google documentation
2fixes that account for most of the gain
INP replaced FID two years ago and a lot of advice never caught up. What Google actually documents as a ranking signal, what is only a user-experience win, and the two fixes that account for most of the gain.
Google documentation
1word the policy turns on: purpose
Not "AI content is penalised" and not "AI content is fine" — the policy turns on purpose, and the wording is narrower than either camp claims. The relevant sentences, quoted, and what they mean for a small team publishing weekly.
Our own measured data
7→4workflows automated, then kept
We automated seven internal workflows and kept four. What the three failures had in common was that the checking took longer than the doing. An honest account of both halves.
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