Insights
Search writing with the evidence attached
Most agency blogs publish numbers with no source. Every post here states what it is built on, and names the service page it supports.
Written byGhalib Ashrafi
1articles, each with its source named
Every card is labelled
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Built on published research
Published studies and reporting, each linked to the original.
Built on published research
8% vs 15%click rate on search results with and without an AI summary — Pew Research Center
SEOFeatured
Why your average position can improve while your clicks fall
When average position improves while clicks fall, your rankings are usually not the problem. What Search Console is actually counting, the five causes behind the pattern, and how to tell which one applies to you.
Ghalib Ashrafi··6 min read