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Four Disciplines, One Team, One Set of Numbers to Answer For

Most agencies do one of search, social, websites or automation — and blame the other three when growth stalls. We run all four for the same clients across the UK, USA, UAE, Australia and Pakistan, which means there is nobody else to point at when something does not work.

A small senior team · No juniors on your account · Response within 24 hours

12+ years in digital marketing · 120+ clients across UK, USA, UAE, Australia & Pakistan
✓ Google Certified Strategists ✓ Meta Business Partner ★★★★★ Trustpilot 5.0 ★★★★★ Google 4.9 ★★★★★ Clutch 4.7
Team working at desks in an open-plan office seen through a glass partition
Team sizeSenior only
MarketsUK · USA · PK

Trusted By Brands Across UK, USA, UAE, Australia & Pakistan

Praxis42
Riviera Travel
Octopus Energy
Legal & General
LAITHWAITES
Zebra
Hatfield Park
gsk
British Business Bank
TUMS
Startup Loans
SENSODYNE
RedHeads
Amber
AMTIVO

“I’ve been hugely impressed with the digital marketing knowledge and expertise from the Ghalib Ashrafi team. Fantastic results, month after month.”

As featured on…

Coverage earned for our clients through digital PR.

yahoo! finance
MarketWatch
BUSINESS INSIDER
Bloomberg
REUTERS
BENZINGA
canoe.ca
News
DOW JONES
AP
barchart
FOX 40
Colleagues working at desks in a bright open-plan studio
Our Story

We started because the handovers kept breaking things

Ghalib Ashrafi began as a one-person SEO consultancy. The work was good and the results held, and yet the same failure kept repeating: a client would commission a redesign from a separate web agency, the site would launch without redirects, and six months of ranking gains would disappear in a weekend.

It happened often enough to stop being bad luck. The pattern was always the same — three suppliers, each doing their own job competently, and nobody responsible for the seams between them. The web team had no reason to care about rankings. The social team produced content the website never used. And when something went wrong, every supplier could truthfully say it was not their part.

So we stopped subcontracting the seams. Search, social, websites and automation are now run by one team for the same clients, which means when growth stalls there is exactly one company to ask, and it is us. That is a harder promise to make than specialising, and it is the reason the four services exist.

What we did not do is become a full-service agency. We do not run paid search, we do not do PR, we do not build back-office systems, and we turn that work away every month. Four connected things done properly is a defensible position. Everything under one roof is a brochure.

The Founder

Ghalib Ashrafi — the person behind the byline

Ghalib has worked in search and digital marketing since 2014, across markets that behave nothing like each other. He started in technical SEO, moved into content and digital PR as search stopped rewarding pages that merely existed, and now spends most of his time on the part nobody enjoys writing about: whether a change actually produced revenue.

  • 12+ years running search campaigns across UK, USA and Pakistan markets
  • Google Certified — and sceptical of certifications as a measure of anything
  • Writes and speaks on semantic SEO, topical authority and AI search visibility
  • 23,600+ followers on LinkedIn, where most of the arguing happens

The through-line in his work is an unfashionable one: most marketing problems are not marketing problems. A site that will not convert usually has a structural fault. A campaign that will not scale usually has an operational one. Diagnosing that honestly loses more sales than it wins, which is roughly the point — the alternative is selling a retainer against a problem you already know it will not fix.

He is also the reason this agency publishes its terms, its prices and its refusals on the website rather than saving them for the contract. Every service page here says out loud who it is not for. That was not a marketing decision; it was a reaction to years of watching clients discover those things too late.

Connect with Ghalib on LinkedIn →

Small team standing and sitting around a whiteboard during a working session

“The most valuable thing an agency can say is ‘you do not need this’. It costs a sale every time and it is the only reason anyone believes the rest of what we say.”

GA
Ghalib Ashrafi Founder & Digital Strategist · 12+ years across search, social & web
What We Believe

Six positions we actually hold

Not values. Values are free. These are the specific things we say to clients that cost us money, collected from the service pages where each one appears in full.

We’ll tell you not to hire us

Every service page has a “don’t hire us if” section, and they are not decoration. If a template builder will do your website, if you need customers this quarter, or if a prompt would solve your automation, we say so on the first call.

You own everything, from day one

Domains, hosting, code, content, ad accounts, API keys, workflows and prompts — all in your name, never ours. If you leave, nothing stops working and nothing has to be prised out of us.

No guarantees we can’t control

Nobody controls Google’s results, a platform’s algorithm, or what an AI assistant decides to cite. We guarantee the work and the outcome we can influence, and refuse the number we cannot.

Prices and terms published

Ranges, contract length, notice periods and running costs are on the website, before the sales call rather than after it. If a competitor will not tell you theirs until you are on a call, that is information too.

A human stays in the loop

We use AI daily and refuse to hide it. What we will not do is publish content at volume to game rankings, auto-reply to complaints, invent testimonials, or ship a feed with no person in it.

Small on purpose

The person who pitches is the person who delivers. That only stays true if we cap how many clients we take, so we do — and we would rather turn work away than become the agency we keep replacing.

The Numbers

Every claim on this site, and what sits behind it

Agencies quote figures that cannot be checked, including ours until now. Here is each number we use, what it actually counts, and where you can verify it yourself.

120+ clients

Businesses we have delivered paid work for since founding, across all four services. Counted once each, not per project. Ask on a call and we will talk you through the sectors and the split by market.

12+ years

Ghalib’s working experience in search and digital marketing, not the age of the company. We say “12+ years in digital marketing” rather than “12 years as an agency” on purpose — the two are different and the second is shorter.

Google Certified

Held by our strategists and kept current. Certification proves familiarity, not competence — we list it because clients ask, and we would rather you judged us on the audit.

Meta Business Partner

Partner status covering the Meta advertising and business tooling we use for clients. Verifiable through Meta’s own partner directory.

Awards & recognition

Shortlisted rather than won, and we say so. An agency that lists a finalist placement as though it were a win is telling you something about how it will report your results.

Google 4.9 · Trustpilot 5.0 · Clutch 4.7

Public review profiles under our own name, not testimonials selected by us. Go and read the middling ones as well — a business with only five-star reviews and no complaints is either very young or curating.

The reviews themselves — including the critical ones — are on our reviews page, with links to every platform profile. If any number here cannot be traced back to something you can check, it should not be on the website — ours or anyone’s. Ask us to walk you through any of them on the first call.

The Team

The people behind Ghalib Ashrafi

A small, senior team — a specialist per discipline rather than a department per discipline. These are the people who will be on your account, and they are the same people you meet on the first call.

GAin

Ghalib Ashrafi

Founder & Digital Strategist

12+ years leading search campaigns across UK, USA & Pakistan. Runs strategy on every account and the audit on most of them.

SK
in

Sana K.

Technical SEO Lead

Site audits, Core Web Vitals and structured data. The person who finds the reason your rankings dropped after a migration.

BR
in

Bilal R.

Web Developer

Builds fast, accessible, search-ready websites from design through deployment — and handles the redirect mapping nobody else wants to.

MH
in

Mahnoor H.

Social Media Manager

Content strategy, production and community management. Shoots on site rather than sourcing stock, which is most of why it works.

EJ
in

Eiza Javed

AI & ML Developer

Builds the LLM-powered agents and workflows behind our automation service, and the evaluation sets that decide whether they are good enough to ship.

Not pictured: the freelance photographers, videographers and copywriters we bring in per project. We name them in your scope rather than passing off contractors as staff.

Milestones

How we got to four services

Not a growth story. A record of what kept going wrong and what we changed because of it.

1
The start

SEO consultancy

One person, technical SEO, mostly local and e-commerce clients. Everything else subcontracted or left to whoever the client already used.

2
Web added

After one migration too many

Development came in-house because rebuilds kept destroying rankings we had spent months earning, and nobody outside would own that risk.

3
Social added

Content that gets reused

Social joined once it was obvious the same customer story should be a reel, a testimonial block and a piece of evidence Google can read.

4
Now

AI automation

Built internally first, to take the repetitive work out of our own delivery. It became a service once clients started asking what we were running.

Where We Work

Five markets that behave nothing alike

Working across all five is not a coverage claim — it is the reason we can tell you when something that worked in one market will land badly in another.

Flag of Pakistan Karachi — Head Office

Where the team sits

Hyderi, Block G, North Nazimabad Town, Karachi 74700. Strategy, development, content and automation all run from here. Clients from every market we work in are welcome to visit, and a few actually have.

Quoted in USD or PKR Get in touch →
Flag of the United Kingdom London — United Kingdom

Served remotely, on UK hours

We work UK hours for UK clients and meet on site when a project needs it. Understated tone, high review sensitivity, GDPR designed in rather than documented afterwards — the things that change the work here.

Quoted in GBP Our UK work →
Flag of the United States Remote — United States

Across time zones, deliberately

US clients get overlap hours rather than an offshore handoff. A more competitive attention market, accessibility exposure that is a genuine legal risk, and state-level rules that change how things are built.

Quoted in USD Our USA work →
Flag of Australia Melbourne — Australia

A market, not a UK copy

Australian search behaves on its own terms — a smaller, more concentrated competitive set, local-intent queries that carry more weight than they do in the UK, and a review culture that punishes anything that reads as imported.

Quoted in AUD Get in touch →
Flag of the United Arab Emirates Dubai — United Arab Emirates

Multilingual by default

English and Arabic sit side by side in the same result set, the competitive set is largely expatriate-facing, and the buying cycle is shorter than anywhere else we work. None of that survives being treated as an afterthought.

Quoted in AED or USD Get in touch →
What We Do

Four services, and how they feed each other

Each stands alone and each is better with the others. Nothing here is an upsell you have to qualify for.

SEO Services

Technical fixes, content strategy, link building and AI-search structuring as one connected roadmap — measured on revenue rather than rankings.

Explore SEO services →

Social Media Management

Strategy, original content production, community management and paid amplification — judged on enquiries, not follower count.

Explore social media →

Website Development

Fast, accessible, search-ready sites on standard technology you fully own — at a fixed project price, with migrations that keep your rankings.

Explore web development →

AI & ML Automation

Custom agents for the marketing operation — research, content pipelines, lead qualification and reporting — built in your accounts, not ours.

Explore AI automation →

We do not offer paid search management, PR, print, branding or back-office automation. Every one of those is a real discipline that someone else does better than we would, and we will happily tell you who to ask.

Four colleagues working on laptops around a table in a meeting room
Careers

We hire rarely, and only senior people

A small team means one wrong hire is a large percentage of the work, so we would rather leave a role open than fill it badly. There are no internships used as cheap delivery here, and no junior tier for client accounts.

  • Remote-friendly, with head office in Karachi
  • You own your accounts end to end — no ticket queue
  • Time budgeted for learning, writing and speaking
  • We say no to clients so you are not asked to do work you would be ashamed of

If you are experienced in SEO, social, web or applied AI and the way this site talks about the work sounds like how you already think, send us something you have built rather than a CV template. We read every one.

Send us your work →

Questions about us, answered

The things people ask before they decide whether to get in touch.

Are you an agency or a freelancer? +
An agency, but a deliberately small one. There is a founder and a senior specialist for each discipline — technical SEO, web development, social media and AI engineering — rather than a large team of juniors managed by an account handler. That shape is a choice, not a stage we are trying to grow out of: it is the only way the person who pitched your work can still be the person doing it six months later.
The people you meet in the first call. You get a named strategist and the specialist for whichever discipline you have bought, and they stay on the account. There is no account manager relaying messages between you and a team you never speak to, and no handover to a junior once the contract is signed. It is also why we cap how many clients we take on at once.
Because the four keep breaking each other when they are run separately. A redesign launches without redirects and the rankings vanish. Social produces content that never reaches the website. An automation is built by someone who has never run the process it replaces. Running all four for the same client is not an upsell strategy — it removes the seams where most of the damage actually happens. We are not a full-service agency in the sense of offering everything; we offer four connected things and decline the rest.
Our head office is in Karachi, Pakistan, and we work with clients across the UK, USA, UAE, Australia and Pakistan. Location matters less for delivery than for judgement: knowing that UK buyers respond badly to hard selling, that US accessibility exposure is a legal risk rather than a nicety, and that in Pakistan most enquiries close in WhatsApp rather than email. Those are the differences that change the work.
Ask, and we will show you. Our reviews are on Google, Clutch and Trustpilot under our own profiles rather than quoted anonymously on our own site, and any case study figure we publish can be traced back to an account we can walk you through on a call. If an agency cannot show you where a number came from, treat the number as marketing rather than evidence — including ours.
We do not run Google Ads campaigns, build back-office automation for finance, HR or manufacturing, buy links, publish AI content at volume to game rankings, write fake reviews, or take on work we do not think will succeed. Several of those would be profitable. All of them would eventually cost us more in reputation than they earned, and most of them would cost the client first.
Occasionally, and quietly. We hire senior people only, we do not run internships as cheap delivery, and we would rather leave a role open than fill it badly — because a small team means one wrong hire is a large percentage of the work. If you are experienced in SEO, social, web or applied AI and the way we talk about the work sounds like how you already think, send us something you have built.

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Whichever of the four you are weighing up, the audit is free and the findings are yours to keep — including when they say you do not need us.

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Get in touch with Ghalib Ashrafi HQ

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Google Map embed — this page's HQ address
Phone / WhatsApp: +92 343 2653224
Email: info@ghalibashrafi.com
Hours: Mon–Sat, 10am–7pm (PKT)
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