Social Media Management Services

Social Media Management Services That Turn Attention Into Customers

Ghalib Ashrafi provides social media management services for brands across the UK, USA, UAE, Australia and Pakistan — strategy, original content production, community management and paid amplification in one service, judged on enquiries and revenue rather than follower count.

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12+ years in digital marketing · Clients across five markets on four continents

✓ Meta Business Partner ✓ In-House Content Studio ★★★★★ Trustpilot 5.0 ★★★★★ Google 4.9 ★★★★★ Clutch 4.7

Content producedIn-house

Reported onRevenue

Trusted By Brands Across UK, USA, UAE, Australia & Pakistan

Praxis42

Riviera Travel

Octopus Energy

Legal & General

LAITHWAITES

Zebra

Hatfield Park

gsk

British Business Bank

TUMS

Startup Loans

SENSODYNE

RedHeads

Amber

AMTIVO

“I’ve been hugely impressed with the digital marketing knowledge and expertise from the Ghalib Ashrafi team. Fantastic results, month after month.”

As featured on…

Coverage earned for our clients through digital PR — the campaigns social amplifies once they land.

yahoo! finance

MarketWatch

BUSINESS INSIDER

Bloomberg

REUTERS

BENZINGA

canoe.ca

News

DOW JONES

barchart

FOX 40

Struggling With Any of These?

Almost nobody comes to us wanting “social media” in the abstract. They come because one of these is happening.

Posting Constantly, Nothing Happening

Three posts a week and the same forty people see them
Engagement is friends, staff and other agencies
No idea whether any of it reached a buyer

02
Followers Growing, Sales FlatThe number went up after a giveaway and never converted
Audience is in the wrong country or the wrong job
Nothing on the profile tells anyone what you actually sell

The Feed Doesn’t Look Like The Business

Stock photos and recycled quote graphics
Captions written by someone who has never met a customer
Competitors look premium; you look like a template

Comments And DMs Going Unanswered

Enquiries sitting in a message request folder for days
Complaints visible in public with no reply under them
Nobody is sure whose job it actually is

Spread Too Thin Across Platforms

Six accounts open, two of them updated
The same post cross-published everywhere, native to nowhere
Dormant profiles ranking in your own brand search

Paying An Agency, Can’t Tell For What

Reports full of impressions and reach, empty of revenue
Content approved in bulk and forgotten
Ad spend and management fee blurred into one invoice

The Service

What’s included in our social media management services

One team covering the whole loop — deciding what to make, making it, publishing it, talking to the people it reaches, and paying to extend the pieces that earn it.

Strategy & Audience Research

Who actually buys from you, where their attention already is, and what your competitors are getting away with. Ends in a documented plan with named platforms, content pillars and a posting cadence you can hold.

Original Content Production

Graphics, written copy, short-form video editing and periodic on-site shoots. Made for your brand and native to each platform — not one asset resized five ways.

Publishing & Calendar Management

A month of content planned, approved and scheduled in advance, with room reserved for reactive posts when something actually happens in your business.

Community Management

Comments, DMs and reviews answered inside an agreed response window, with clear escalation rules for complaints, clinical questions and anything needing your sign-off.

Paid Social Amplification

Putting budget behind the organic pieces that already proved themselves, with audience building, creative testing and retargeting. Ad spend is billed separately and paid straight to the platform.

Influencer & UGC Coordination

Finding creators whose audience overlaps yours, handling briefs, deliverables and usage rights, and turning the best customer content into assets you are licensed to reuse.

Profile & Brand Search Hygiene

Bios, links, pinned content, highlights and handles consistent everywhere — including closing dormant accounts that outrank your live ones when someone searches your brand.

Analytics & Reporting

Enquiries and revenue attributed to social, content performance by format, and a plain-English note on what changed and what we are doing next.

Platforms

Two platforms done properly beat five done badly

Social rewards depth and consistency, not presence. Part of the audit is telling you which of these to drop — here is how we judge each one.

Instagram

Still the default for visual and lifestyle brands. Reels carry reach, the grid carries credibility, and DMs carry the actual enquiries. Best when you have something worth photographing.

Retail · Hospitality · Beauty · Fitness · Property

TikTok

The only major platform where a new account can still reach strangers without paying. Demands volume and a tolerance for looking unpolished. Punishes anything that feels like an advert.

Consumer products · Food · Education · Trades

Where considered B2B purchases get researched. Personal profiles consistently outperform company pages, so the strategy usually involves getting your people posting, not just the brand.

B2B · SaaS · Professional services · Recruitment

Facebook

Written off too early by most agencies. Still the strongest platform for local service businesses, community groups, events and older demographics — and the backbone of most paid social.

Local services · Events · Healthcare · Automotive

YouTube

The slowest to build and the longest to pay off. Worth it when your product needs explaining or demonstrating, because a video from three years ago still sells today.

SaaS · Home improvement · Education · Equipment

Not a social network so much as a visual search engine, which makes it the one platform where our SEO thinking transfers directly. Long content lifespan and unusually high purchase intent.

Interiors · Fashion · Food · Weddings · Travel

Threads, X and Snapchat are covered on request, but we rarely recommend them as a primary channel unless your audience is demonstrably there. Recommending fewer platforms is how this gets cheaper for you and better for us — the fastest way to waste a budget is spreading it across accounts nobody is reading.

Who We Work With

Built for your industry, not a template

What counts as good social varies enormously by sector — a clinic and a clothing brand should look nothing alike, and both should look nothing like their competitors.

Brown cardboard shipping box, representing e-commerce order fulfilment

E-commerce & Retail

Product-led content, seasonal campaigns and shoppable posts, with paid retargeting doing the closing.

Computer screen showing lines of code, representing a SaaS product

SaaS & Technology

Founder-led LinkedIn, product explainers and customer proof — the three things that shorten a B2B sales cycle.

Row of modern houses beside a calm lake, representing property listings

Real Estate & Property

Listing reels, neighbourhood content and agent personal brands, which consistently out-reach the agency account.

Doctor consulting with a patient in a modern clinic office

Healthcare & Clinics

Educational content with clinical sign-off, careful claim handling, and comment moderation that protects patient privacy.

Students studying at desks in a large university library

Education & Training

Student stories, open-day campaigns and course-launch calendars built around enrolment deadlines.

Airplane wing above the clouds against a clear sky

Travel & Hospitality

Destination video, guest UGC and booking-window campaigns timed to when people actually plan.

Modern skyscraper facade with blue glass windows

Finance & Insurance

Explainer content inside regulatory limits, with an approval trail and pre-cleared responses for public comments.

Wind turbines standing in a green field under a blue sky

Energy & Utilities

Installation footage, sustainability reporting and community-project content that earns local goodwill.

Two professionals shaking hands across a table in an office

Professional Services

Expertise published under real names, because nobody hires a logo for legal, accounting or consulting work.

Colourful coffee shop storefront, representing a local-service business

Local-Service Businesses

Before-and-after content, review amplification and geo-targeted paid social inside your actual service radius.

By Market

The same brand needs a different feed in each market

Social is more culturally local than search. A calendar that works in Manchester rarely lands unchanged in Karachi.

United Kingdom

Understated tone, high review sensitivity

Overt salesmanship reads badly and gets ignored. British audiences respond to dry humour, transparency about price, and visible proof from other customers — which makes review amplification and UGC do more work than polished brand film. Seasonal retail peaks and bank-holiday timing drive most of the calendar.

Quoted in GBP Social media management in the UK →

United States

Crowded, creator-led, pay-to-reach

The most competitive attention market there is, and the one where organic reach costs the most to earn. Creator partnerships and paid amplification carry more of the load, budgets run higher, and state-level targeting matters as much as national. Content volume expectations are meaningfully above the UK.

Quoted in USD Social media management in the USA →

Pakistan

Mobile-first, WhatsApp-closed, video-led

Enormous and fast-growing attention, most of it on phones and much of it converting in WhatsApp rather than on a website. Facebook and TikTok carry more weight than they do in the West, Urdu and English content often need to run in parallel, and production values matter less than posting rhythm.

Quoted in USD or PKR Social media management in Pakistan →

Real stories, real social results

A snapshot of what changed for three very different businesses — and what actually caused it.

Interior of an independent clothing boutique with rails and displays

Independent retail · UK

From stock photos to a studio rhythm

Monthly in-store shoots replaced recycled supplier imagery, and paid budget went only behind posts that had already earned saves organically.

+164% enquiries from social

Cafe owner standing in front of the counter of her shop

Hospitality · UK

One platform, done properly

Four dormant accounts closed and everything focused on Instagram, with staff-led video and same-day replies to every comment and DM.

3.1× bookings attributed to social

Interior of an independent gym with weights and equipment

Fitness · Pakistan

Member stories instead of gym selfies

A member-transformation series in Urdu and English, with enquiries routed straight into WhatsApp rather than a contact form.

+212% qualified leads

120+Clients served globally

4,800+Posts published for clients

92%Comments answered same day

12+Years in digital marketing

What our social media clients say

Feedback from the people whose accounts we run day to day.

★★★★★

“The difference was them actually coming to the shop to film. For the first time the feed looks like the place people walk into, and customers mention posts when they arrive.”

Retail clientUnited Kingdom

★★★★★

“They told us to close three of our accounts in the first week. I was sceptical, but focusing on one platform did more in a quarter than four had done in two years.”

Hospitality clientUnited Kingdom

★★★★★

“Every previous agency reported reach. This is the first report I have been sent that starts with how many people actually messaged us and what it cost to get them.”

Fitness clientPakistan

Our Process

The Visibility Framework™, applied to social

The same four-stage loop we run on search, adapted to a channel where the feedback arrives in days rather than months.

Step 01

Audit & Listen

Existing accounts, competitor feeds, audience demographics and every comment and review already written about you. Ends with a recommendation on which platforms to keep.

Step 02

Position & Plan

Content pillars, brand voice, visual direction and a first calendar — agreed with you before a single post is produced.

Step 03

Produce & Publish

Shooting, editing, writing, scheduling and replying. The part that has to happen every week without fail, which is where most in-house efforts quietly stop.

Step 04

Amplify & Refine

Budget behind proven pieces, formats that underperform dropped, and the calendar rewritten monthly around what the data actually said.

↻ A continuous monthly cycle — not a one-time campaign

Honest, No-Nonsense Commitment

Nobody controls a platform’s algorithm, so we will never promise you a viral post or a follower number. What we do commit to: the agreed content volume ships every month, every comment and DM is answered inside the agreed window, and if we miss either, that month is on us.

Timeline

Your social media timeline

Faster than SEO, slower than ads. Here is what each stage realistically looks like.

Weeks 1–2

Audit & Setup

Account access, audit findings, platform recommendation, brand voice and the first content shoot booked.

Month 1

Rhythm Established

A full calendar live and publishing on schedule, profiles cleaned up, community management running with agreed escalation rules.

Month 3

Commitment Checkpoint

Enough data to see which formats earn saves, shares and enquiries. The calendar narrows to what works and paid amplification starts behind proven pieces.

Month 6

Compounding Library

A content library worth reusing, audiences built from real engagement, and a cost per enquiry that keeps falling because the creative no longer starts from zero.

Reporting

What you’ll actually see in your reports

Follower count is the easiest number on social to inflate and the least connected to revenue. It is reported — last. These come first.

Enquiries and revenue from social

Messages, calls, bookings and sales attributed to social specifically — including the WhatsApp and DM conversations that most reporting quietly ignores.

Saves and shares

The two actions that most reliably predict whether a platform will keep showing a post. We optimise for these long before we look at likes.

Profile visits and link clicks

How many people were interested enough to leave the feed and look at you properly — the closest thing social has to an intent signal.

Audience quality, not size

Where your followers actually are, what they do, and whether the people engaging match the people who buy. A smaller, correct audience is worth more.

Performance by content format

Which formats earn attention and which quietly waste production time, so next month’s calendar is weighted toward what worked.

Paid results, kept separate

Ad spend, cost per result and creative performance reported apart from the management fee — never blended into one figure.

Share of conversation

What is being said about you against named competitors — mentions, sentiment, reviews and unprompted tags. On social this matters more than any ranking, and it is the metric most agencies never think to track.

Every report closes the same way as our SEO reports: what changed this month and what we are doing next, in plain English. If you cannot tell from reading it whether it was a good month, that is our failure to fix.

Certified, Awarded & Trusted

MMeta Business Partner

GGoogle Premier Partner

★Clutch Top SEO Agency

✓Google Certified Experts

ASEO Agency of the Year — Finalist

Why Ghalib Ashrafi

Social run by people who also do the SEO and the website

Most social agencies only do social. That sounds like focus until the content that performs best cannot be used anywhere else, and the traffic it earns lands on a page nobody optimised. We have run search, social and web for the same clients for 12+ years, which changes what we make and where it goes.

✓Senior people on the account — the person who shoots is the person who writes
✓Original content produced in-house, never stock imagery with a caption on top
✓Community management included, with a response window written into the agreement
✓Ad spend billed by the platform, never blended into our invoice

The practical difference shows up in reuse. A customer story filmed for Instagram becomes a testimonial block on your website and a piece of evidence Google can read. A frequently asked question answered in a Reel becomes an FAQ with schema on the relevant service page. Founder posts that earn engagement on LinkedIn become the basis of an article that ranks. None of that happens when three agencies work on three channels and never speak.

It also changes what we advise. An agency paid only to post has no reason to tell you the real problem is that your website converts badly, or that the enquiries are arriving and nobody is replying to them. We would rather say it and lose a month of scope than keep producing content into a leaking bucket.

Curious how social fits with the rest? Explore SEO services, website development, or the AI & ML automation add-on that layers on top of any service.

Three colleagues working on laptops at a studio table in front of a moodboard wall

“The brands that win on social now are not the ones posting most often — they are the ones whose content could only have come from them. The moment a feed could belong to any competitor, the algorithm and the audience both stop caring.”

GA

Ghalib Ashrafi Founder & Digital Strategist · 12+ years across search, social & web

The Team

Meet the people posting as you

A small senior team. The person who shoots your content is the person who writes it and the person who replies to your comments.

Four colleagues gathered around a laptop in an office, reviewing work together

Nobody is handed to a junior after the pitch

The most common complaint we hear about previous agencies is that the people in the pitch were never seen again. We are deliberately small enough that this cannot happen — you meet your strategist and your content lead at the start, and they stay on the account.

It also means we cap how many accounts we take on at once. Social is a volume business only if you are willing to make the same content for everybody, and we are not.

AI & Automation

Where AI & ML actually does the work

Used honestly, AI removes the drudgery from social. Used lazily, it produces exactly the feed your audience has learned to scroll past. Here is the line we draw.

Caption and hook variants

First drafts and a dozen alternative openings in seconds, then edited by the person who knows your brand. Speed on the draft, judgement on the publish.

Comment and DM triage

Incoming messages classified as enquiry, complaint, spam or conversation, and routed accordingly — so a real buyer is never left behind fifty bot comments.

Sentiment and trend monitoring

Continuous tracking of what is being said about you and your competitors, flagging a shift in tone before it becomes a problem you hear about from a customer.

Performance pattern detection

Models reading months of post data to find which format, length, hook and posting time actually correlate with saves and enquiries for your account specifically.

Editing acceleration

Automatic captioning, rough cuts, silence trimming and reframing footage for each platform — work that used to eat the hours better spent on the idea.

Reporting assembly

Data pulled, joined and drafted automatically, so the strategist spends their time on the interpretation rather than the spreadsheet.

What we will not do: publish AI-generated images of people or places that do not exist, invent testimonials, auto-reply to complaints, or run a feed with no human in it. Audiences are getting better at spotting synthetic content, not worse — and on social, being caught faking costs more than being slow. If you want a fully automated feed, we are the wrong agency and we will say so on the first call.

The Social Media Stack We Run On

Meta Business Suite

Sprout Social

Later

Adobe Premiere

CapCut

Canva

Brandwatch

TikTok Creative Center

LinkedIn Campaign Manager

Google Analytics 4

Looker Studio

Custom in-house AI agents

Laptop showing a Facebook business page manager while a person holds a phone

The Basics

What is social media management, exactly?

Social media management is the ongoing job of deciding what a business should say on social platforms, making the content that says it, publishing it on a schedule, replying to the people it reaches, and putting budget behind whatever earns attention. It is a production and service function, not a posting function.

The confusion is worth clearing up, because it is where most disappointment starts. Scheduling is one small piece of it. Content production — the photography, video, design and writing — is the expensive part and the part that actually determines results. Community management is the part that converts interest into enquiries and is almost always understaffed. Paid social is a separate discipline that works far better when organic has already proven which creative deserves budget.

When you buy social media management services, you are buying all four. An agency doing only the first is selling you a scheduling tool with a person attached.

Small business owner checking her phone beside stacked parcel boxes

Straight Answers

What do social media management services actually cost?

The honest answer is that it depends almost entirely on how much original content gets made, because production is where the hours go. Everything else — scheduling, replying, reporting — is comparatively cheap. Here is the shape of the market so you have something to measure a quote against:

Scheduling-only / very small scope$300 – $800/mo
Small to mid-size business, 2 platforms$1,000 – $3,000/mo
Multi-platform with video production$3,000+/mo
Paid social management fee10–20% of ad spend

Ranges reflect commonly published agency retainers across the UK and US markets; your own quote is scoped after a free audit.

Two things worth knowing before anyone quotes you. First, ad spend should always be separate from the management fee and paid directly to the platform — if an agency blends them into one invoice, you cannot tell what you are paying for. Second, a low fee almost always means low content volume, which is not a saving so much as a slower version of the same problem. What moves your price is how many platforms, how much original video, and whether community management runs daily or weekly.

Investment

Social media pricing that scopes to your output

Priced on platforms covered and content produced, not on a follower target nobody can promise. Quoted in your local currency after a free audit.

Starter

One or two platforms, a fixed monthly content volume.

$800 – $1,500/mo

Strategy & content pillars
Graphics, copy & light video editing
Scheduling & monthly reporting

Get a Quote

Growth

Multi-platform, with real video production behind it.

$2,500 – $5,000/mo

Everything in Starter, higher volume
Periodic on-site content shoots
Daily community management
Paid social amplification & creative testing

Get a Custom Quote

Enterprise

Multi-location brands or continuous paid social.

$6,000+/mo

Dedicated strategist & content lead
Location or market-specific calendars
Influencer & UGC programme management
Optional: combine with SEO, web and AI automation

Get a Custom Quote

Ad spend is always billed separately and paid directly to the platform — get a free audit and we’ll recommend what fits, priced in your currency.

What you’re actually committing to

The same terms as every other service we sell, published here rather than kept in a contract you only see after the sales call.

A 3-month initial term, then month to monthThree months is the shortest period in which a content approach can be judged honestly — month one is mostly setup and production. The wider industry standard is 6 to 12 months.
30 days’ notice to stopNo exit fee and no buy-out of the months you haven’t used. You leave when you decide to, not when the contract lets you.
No setup or onboarding feeThe audit is free, and month one costs exactly what month two costs. Nothing is front-loaded.
You own everythingAccounts, page roles, ad accounts, raw footage and every finished asset — in your name from day one, and still yours if we part ways.
Ad spend never touches our invoiceYou pay the platform directly and keep the billing under your own control. Our fee is our fee.
An agreed response windowThe time we commit to replying to comments and DMs is written into your agreement, not left to goodwill.

These are the terms as they appear in the agreement itself — nothing here is softened for the website. The full wording lives in our terms and conditions, and you get the agreement to read before anything is signed or invoiced.

How we compare to the alternatives

Weighing up an in-house hire, a freelancer, or the intern who “is good at Instagram”? Here is the honest comparison.

Option	Content quality	Consistency	Ghalib Ashrafi
In-House Hire	One person rarely shoots, edits, writes and analyses well	Stops entirely when they’re on leave or leave for good	A team covering every skill, with cover built in
Freelancer	Can be excellent, hard to verify before you commit	Drops when their bigger client gets busy	Contracted volume that ships every month
Cheap Posting Packages	Stock images and recycled quote graphics	Consistent, and consistently ignored	Original content shot for your business
Doing It Yourself	Most authentic voice available — nobody knows the business better	First thing dropped in a busy week	Your voice, our production rhythm

“Is organic social even worth it any more?”

A more reasonable question than it used to be, and the answer is the opposite of the one we give about SEO and paid search. Here it is plainly.

Organic social

Reach has collapsed — most posts now reach a fraction of your own followers, let alone strangers.
Builds proof and voice — a profile people check before they buy, and the reason they trust the ad later.
Produces the creative library that paid then spends behind.
Owned — the content, the audience relationship and the assets stay yours.

Paid social

Buys reach immediately — the only reliable way to get in front of people who have never heard of you.
Needs proven creative — without it you are guessing expensively.
Stops the day you stop paying, like any rented channel.
Gets cheaper as the organic library gives it more tested creative to work with.

So: organic earns the proof, paid buys the reach, and neither works properly alone. Running paid without organic means paying to send strangers to an empty profile. Running organic without paid in 2026 means making good content that almost nobody outside your existing followers will see. If your budget only stretches to one, we will tell you which after the audit — and for most businesses just starting out, the honest answer is to fix the profile and build a few months of real content first.

Straight Talk

Who this is for — and who we’ll tell to save their money

Social is the service we turn away most often, because it fails for predictable reasons. Here they are, so you can rule us out in ninety seconds.

Social is likely to work for you

These are the conditions under which content compounds instead of disappearing.

There is something to showA place, a product, a process, a team or a transformation. Businesses with nothing visual to point a camera at can still do social — it is just harder and slower.
Somebody will give us accessHalf a day a month on site, or a member of staff who will film a few things. The brands that grow fastest are the ones that let us in.
You can commit for a few monthsMonth one is setup. Judging social on four weeks is like judging a gym membership on one session.
Your buyers are actually on a platformNot “everyone is on social” — specifically yours, in a place we can name and reach.
You want a voice, not just outputThe accounts that work have an opinion. If everything has to be signed off by committee into neutrality, the feed will read exactly like that.

Don’t hire us if

We would rather lose the sale now than the relationship in month four.

You want followers as the goalThey can be bought for very little and are worth exactly that. If the brief is a number rather than customers, someone else will happily take it.
You need sales this monthSocial does not turn on that fast. Paid search or paid social with existing creative is the honest answer, and we will say so.
Nobody can approve anythingIf every post needs four signatures and two weeks, the content will always be stale and you will be paying us to wait.
You want it fully automatedAI-written captions on stock images is a product that exists and costs almost nothing. It also does not work, and we would rather you spent that money elsewhere.
You expect us to hide the bad reviewsWe will help you answer them well and publicly. We will not bury them, fake positive ones, or pretend a real complaint did not happen.

If you land in the right-hand column, you will hear it on the first call — not three months and several invoices later. Turning away work that was never going to succeed is cheaper for us than doing it badly, and considerably better for both reputations.

Already Have An Agency?

Not sure whether to switch — or whether the problem is the brief?

A lot of underwhelming social is not the agency’s fault. They were hired to post three times a week for a small fee, given no access and no budget for production, and that is exactly what they delivered.

Worth knowing which it is before you move. Our audit looks at the work and the setup around it, and we will tell you honestly if the answer is a better brief rather than a new agency.

An honest second opinion first. We review what has actually been published, not what the reports claim.
No disruption while you decide. Nothing changes on your accounts until you say so.
We’ll say if the work is fine. Sometimes the content is good and the budget or access was never there.
Clean handover if you do move. Page roles, ad accounts, asset libraries and scheduling transferred properly, with nothing left behind on someone else’s login.
No lock-in to hear us out. The audit is free and yours to keep, whoever you end up using.

Before You Click Anything

What actually happens after you get in touch

No sales sequence, no “discovery call” that turns out to be a pitch. Here is the whole process, start to finish.

Within 24 hours

We reply

A person reads your message and responds — with a time for a call, or a straight answer if that’s all you needed.

30 minutes

A short call

What you sell, who buys it, what you have tried, and what you can realistically give us access to. No account access needed at this stage.

A few days

We run the audit

Your accounts and your competitors’: content quality, posting consistency, audience match, response times and which platforms are worth keeping.

Then it’s your call

You get the findings

What is wrong, what we would do about it, and a price range. Yours to keep and act on with anyone — no obligation and no follow-up sequence.

Social media questions, answered

The things people actually ask on the first call.

How are social media management services priced? +

Pricing is scoped around how many platforms you want covered, how much original content is produced each month, and whether community management and paid amplification are included. Starter runs $300–$700/mo for one or two platforms with a fixed content volume; Growth runs $2,500–$5,000/mo for multi-platform coverage with video production and daily community management; Enterprise starts at $6,000+/mo for multi-location brands or those running continuous paid social. Ad spend is always billed separately and paid directly to the platform.

Do I have to sign a long social media contract? +

No. There's a 3-month initial term, then it runs month to month with 30 days' notice to stop — no exit fee and no buy-out of unused months. Three months is the minimum period in which a content approach can be tested honestly, because the first month is largely setup and production. There is no setup or onboarding fee, and every account, asset and piece of content stays in your name.

Which social media platforms should my business be on? +

Almost certainly fewer than you think. Two platforms done properly beat five done badly, because social rewards consistency and depth over presence. The right two depend on where your buyers already spend attention: LinkedIn for B2B and considered purchases, Instagram and TikTok for visual and impulse-led products, Facebook for local services and community, YouTube for anything that needs explaining, Pinterest for interiors, food, fashion and weddings.

How long does social media management take to work? +

Faster than SEO and slower than ads. Weeks 1 to 2 are audit, strategy and the first content production run. By month 1 you have a consistent publishing rhythm and early engagement data. By month 3 you can see which content formats actually drive saves, shares and enquiries, and the plan narrows to those. By month 6 the content library compounds and paid amplification has proven audience targeting to reuse.

Do you create the content or do we have to supply it? +

We create it. Every plan includes original graphics, written copy and short-form video editing. What we need from you is raw material that only you can provide — access to your premises, products, team or customers for a periodic shoot, and a subject-matter contact who can fact-check anything technical. Brands that supply nothing at all get content that looks like everyone else's, and we will tell you that early rather than quietly publish stock images.

Is organic social media still worth it, or should I just run ads? +

Both, and in the opposite order to SEO. Organic reach on most platforms now shows your posts to a small fraction of your own followers, so organic alone rarely reaches new people. What organic does is build the proof, the voice and the content library. Paid then puts the pieces that already earned engagement in front of people who have never heard of you, at a cost per result that keeps falling as the creative library grows. Running paid social without organic proof means paying to send strangers to an empty profile.

Do you handle comments, DMs and reviews? +

Yes — community management is included in every plan, with the response window set out in your agreement. We handle routine questions, comment moderation and DM triage, and escalate anything that needs your judgement: complaints, refunds, clinical or legal questions, and press enquiries. Escalation rules are agreed at kick-off so nobody has to guess.

How do you measure social media if follower count doesn't matter? +

We report on enquiries and revenue attributed to social first, then saves and shares — the two signals that actually predict reach — then profile visits and link clicks, audience quality rather than audience size, and content performance by format so you know what to make more of. Follower count is reported last because it is the metric most easily inflated and least connected to revenue.

Which countries do you provide social media management services in? +

We work with clients based in the United Kingdom, United States and Pakistan, and regularly run social for brands selling into more than one of those markets at once — which usually means separate content calendars rather than one translated feed.

Can AI just write my social media posts? +

It can draft them, and we do use AI for first drafts, caption variants, comment triage and performance analysis. What it cannot do is film your workshop, interview your head chef, know which of your customers has a story worth telling, or judge whether a post is on-brand. Feeds that are visibly AI-written lose trust quickly, and audiences are getting better at spotting them, not worse.

Explore Everything

Every social media management service we offer, in one place

Social isn’t one job — it’s a set of connected disciplines applied to a specific platform, market and industry. Browse the full map below; each page covers its own scope, process and pricing.