Website Development Services
Website Development Services That Turn Visitors Into Customers
Ghalib Ashrafi builds business websites for brands across the UK, USA, UAE, Australia and Pakistan — fast, accessible and search-ready, on standard technology you fully own and any developer can maintain.
Fixed project price · 30-minute call · No obligation to sign up
12+ years in digital
·
Clients across five markets on four continents
Trusted By Brands Across UK, USA, UAE, Australia & Pakistan
Praxis42
Riviera Travel
Octopus Energy
Legal & General
LAITHWAITES
Zebra
Hatfield Park
gsk
British Business Bank
TUMS
Startup Loans
SENSODYNE
RedHeads
Amber
AMTIVO
“I’ve been hugely impressed with the digital marketing knowledge and expertise from the Ghalib Ashrafi team. Fantastic results, month after month.”
As featured on…
Coverage earned for our clients through digital PR — the campaigns their websites had to be ready to receive.
yahoo! finance
MarketWatch
BUSINESS INSIDER
Bloomberg
REUTERS
BENZINGA
canoe.ca
News
DOW JONES
AP
barchart
FOX 40
Struggling With Any of These?
Nobody wakes up wanting a website. They want the thing the current one is failing to do.
01
Traffic Arrives, Nothing Happens
- Visitors land, look, and leave without enquiring
- No clear next step on any page
- Forms nobody fills in and a phone number nobody can find
02
It’s Slow, Especially On Phones
- Several seconds before anything appears
- Core Web Vitals failing in Search Console
- Most of your traffic is mobile and having the worst experience
03
You Can’t Change Anything Yourself
- Every text edit means emailing a developer
- Simple changes take weeks and cost money
- Prices on the site have been wrong for months
04
The Developer Disappeared
- Nobody knows who holds the hosting or the domain
- No access to the code, no documentation, no handover
- Built on something proprietary you can’t move away from
05
It Looks Older Than The Business
- Design from a decade ago against modern competitors
- Stock photography that could be any company
- Losing credibility before anyone reads a word
06
The Last Rebuild Lost Your Rankings
- Traffic fell off a cliff the week the new site launched
- Old URLs 404ing with no redirects in place
- A prettier site earning noticeably less
The Service
What’s included in our website development services
Everything from the first conversation to thirty days after launch — one team, one fixed price, no handoffs between agencies who never speak.
Discovery & Requirements
What the site has to achieve, who it is for, what they need to do on it, and what the current one gets wrong. Ends in a written scope you sign off before anything is designed.
UX, Wireframes & Design
Page structure agreed in wireframes before a single pixel is decorated, then a design system — type, colour, components — rather than a set of disconnected page pictures.
Front-End Build
Hand-built, responsive from 320px upward, semantic HTML, and tested on real devices rather than a browser window dragged narrow.
CMS & Back-End
A content system a non-technical person can genuinely use, with the fields locked down so nobody can accidentally break a layout.
E-commerce & Integrations
Products, checkout, payment gateways, shipping and tax rules — plus the connections to your CRM, booking system, accounting or inventory that stop double entry.
Performance & Core Web Vitals
Image formats, lazy loading, caching, font strategy and script discipline. Speed is designed in, not bolted on with a plugin at the end.
Accessibility & Standards
Keyboard navigation, contrast, focus states, labelled forms and screen-reader structure, tested against WCAG 2.2 AA — which is a legal expectation in several of the markets we build for.
SEO Foundations & Migration
Crawlable structure, heading hierarchy, schema, canonicals, sitemap — and on a rebuild, every old URL mapped to a new one before launch, not after the traffic drops.
Launch & Handover
Hosting set up in your name, analytics and Search Console connected, a recorded walkthrough of your actual site, and thirty days of support while you settle in.
Platforms
The right platform is the one you can live with
We are not loyal to any of these. Part of the free audit is telling you which one your project actually needs — including when that answer is cheaper than hiring us.
WordPress
Still the most sensible default for content-heavy business sites. Enormous ecosystem, easy to hire for, and genuinely good for publishing. Built properly and kept lean — not thirty plugins deep.
Business sites · Blogs · Multi-page brochure · MembershipShopify
The path of least resistance for selling physical products. Payments, tax, shipping and PCI compliance handled for you. We build custom themes on it rather than fighting it.
Retail · DTC brands · Subscriptions · Multi-currencyWooCommerce
Where a shop needs to live inside a bigger content site, or where the product rules are too unusual for a hosted platform. More control, more responsibility.
Complex catalogues · B2B pricing · Content-led retailWebflow
Excellent for design-led marketing sites where a small team wants to change layouts without a developer. Weaker once you need bespoke back-end logic.
Startups · Agencies · Campaign sites · Design-led brandsCustom Build
Laravel or Next.js when the site is really an application — portals, calculators, booking engines, dashboards. Chosen when a CMS would be a workaround rather than a fit.
SaaS · Portals · Booking systems · Bespoke toolsHeadless
A separated front end and content back end, for speed and multi-channel publishing. Genuinely powerful and genuinely more expensive to run — we recommend it rarely, and only with a reason.
High traffic · Multi-brand · App + web from one sourceThere is no prize for building something complicated. If a template on a hosted builder will do your job, we will tell you that on the first call — and you should spend the difference on marketing the site instead of owning a bespoke one.
Who We Work With
Built for your industry, not a template
What a website has to do differs enormously by sector — a clinic taking bookings and a wholesaler quoting trade prices share almost nothing but a browser.
E-commerce & Retail
Catalogue structure, filtering, checkout speed and returns flow — the four places online shops quietly lose money.
SaaS & Technology
Marketing site, docs, pricing pages and trial signup, built to be shipped against weekly rather than rebuilt annually.
Real Estate & Property
Listing feeds, map search, saved properties and valuation enquiries — with portal integrations that stay in sync.
Healthcare & Clinics
Online booking, treatment pages, practitioner profiles and accessibility done properly, because here it is not optional.
Education & Training
Course catalogues, application forms, prospectus downloads and open-day campaigns tied to enrolment deadlines.
Travel & Hospitality
Availability, booking engines and rich destination content that has to load fast on a phone with one bar of signal.
Finance & Insurance
Calculators, quote journeys, document handling and the compliance trail that has to sit behind all of it.
Energy & Utilities
Technical specification content, project portfolios and installer or partner portals behind a login.
Professional Services
Service pages that survive scrutiny, credible team profiles and case evidence — the site does the qualifying before the call.
Local-Service Businesses
Service-area pages, quote forms, review proof and a phone number that is never more than a thumb away on mobile.
By Market
Same build standard, different requirements
Code travels. Compliance, currency and payment habits do not.
United Kingdom
Accessibility and consent taken seriously
UK and EU buyers expect cookie consent handled properly and increasingly ask about accessibility before they sign — public-sector and enterprise procurement often require a WCAG statement outright. Payment expectations centre on cards and Apple Pay, and GDPR shapes how forms, analytics and data retention are built.
Quoted in GBP Website development in the UK →
United States
ADA exposure and multi-state complexity
Accessibility is a genuine litigation risk rather than a nice-to-have, so we build to standard and document it. Sales tax varies by state and needs handling in the platform rather than the spreadsheet, and buyers arrive from a wider spread of devices and connection speeds than in the UK.
Quoted in USD Website development in the USA →
Pakistan
Mobile-first, low-bandwidth, WhatsApp-led
Almost all traffic is mobile and a lot of it is on constrained connections, so page weight is a commercial decision, not a technical preference. Local gateways and cash on delivery matter more than international card processing, and a WhatsApp enquiry route usually converts better than a contact form.
Quoted in USD or PKR Website development in Pakistan →Real builds, real outcomes
Three projects with very different problems — and what actually fixed them.
E-commerce · UK
Checkout rebuilt, abandonment halved
A four-step checkout collapsed to one page with guest purchase, saved addresses and Apple Pay — plus 2.1 seconds cut from mobile load.
+63% completed checkouts
Professional services · USA
A rebuild that kept every ranking
Full redesign with all 400+ URLs mapped and redirected before launch. Organic traffic never dipped, then grew as the new structure took hold.
0% traffic lost at migration
Trade · Pakistan
From a slow page to a real enquiry engine
A lightweight build for constrained connections, service-area pages and WhatsApp as the primary enquiry route rather than a form.
+148% enquiries in 4 months
120+Clients served globally
90+Websites designed & built
<2sTypical mobile load at launch
12+Years in digital
What our website clients say
From the people who have to live with the site after we hand it over.
★★★★★
“The part I did not expect was being able to change things myself. Three years with the old site meant emailing someone for a price update. Now I just do it.”
JM
Professional services clientUnited States
★★★★★
“We had been warned a rebuild would cost us rankings for months. It did not happen. They spent longer on the redirect mapping than on the homepage design.”
AR
E-commerce clientUnited Kingdom
★★★★★
“They handed over the hosting, the domain and the code in my name on day one. After my last developer vanished with all of it, that mattered more than the design.”
SK
Trade business clientPakistan
Our Process
The Visibility Framework™, applied to your website
The same four-stage loop we run on search and social, adapted to a project that ships once and then has to keep earning.
Step 01
Audit & Discovery
What the current site earns, where it leaks, what your competitors do better, and what the new one must achieve. Ends in a written scope and a fixed price — not an estimate that grows.
Step 02
Structure & Design
Sitemap, wireframes and user journeys agreed before decoration, then a design system applied consistently. You approve the shape before we make it beautiful.
Step 03
Build & Test
Front end, back end, CMS and integrations, on a staging site you can see from day one. Tested on real devices, real screen readers and real slow connections.
Step 04
Launch & Improve
Redirects verified, analytics connected, handover recorded — then we look at what real visitors actually do and fix what the design assumed wrongly.
Honest, No-Nonsense Commitment
The price we quote after discovery is the price you pay — if we underestimated the work, that is our problem, not a change request. And on any rebuild, if organic traffic drops because of something we did at migration, we fix it at our cost, however long it takes.
Timeline
Your website project timeline
Honest durations for a typical business site. The variable is almost never the code.
1
Week 1
Discovery & Scope
Workshop, audit of the existing site, sitemap agreed, fixed price signed off. Content deadline set here, in writing.
2
Weeks 2–4
Design Approved
Wireframes, then full design of key templates. Two rounds of revision built into the price at this stage, where changes are cheap.
3
Weeks 4–9
Build & Review
Staging site live and visible throughout. Integrations connected, content loaded, accessibility and performance tested before anyone talks about launch.
4
Launch + 30 days
Live & Supported
Redirects verified, analytics connected, handover recorded, then thirty days of included support while you use it properly for the first time.
Handover
What you actually get at handover
The most common thing we are asked to rescue is a site whose owner has no access to it. So here is the full list of what changes hands, and whose name it is all in.
The domain and hosting
Registered and billed in your name from the start, with the logins handed to you. We are added as a user; we are never the owner.
The code repository
Full source history in your account, not a zip file emailed at the end. Any developer can clone it and carry on.
Design source files
The working files, the design system and the exported assets — so a future designer starts from your brand rather than from a screenshot.
A recorded walkthrough
Video of someone editing your site, page by page, not a generic CMS manual nobody watches. Yours to send to whoever joins next.
Analytics and Search Console
Connected, verified and owned by you, with conversion tracking configured for the actions that matter rather than page views.
The redirect map
On a rebuild, the full old-URL-to-new-URL sheet, applied and tested. Kept as a document so anyone can audit it later.
No proprietary lock-in
Nothing we build depends on a licence, builder or hosting account that only we can hold. If you decide to work with someone else next year, the site does not care — and neither should you have to.
The test we apply before calling a project finished: if we disappeared tomorrow, could you keep running this site? If the answer is no, it is not handed over — it is hostage.
Certified, Awarded & Trusted
Google Premier Partner
Meta Business Partner
Clutch Top SEO Agency
Google Certified Experts
SEO Agency of the Year — Finalist
Why Ghalib Ashrafi
Built by the people who also have to rank it and fill it
Most web agencies hand over a site and move on. We are still there afterwards, running the SEO and the social that have to work on top of it — which is a strong incentive to build it properly the first time.
- ✓Fixed project price agreed after discovery — no hourly meter, no scope creep invoices
- ✓Standard technology only — anyone can maintain it, including someone who isn’t us
- ✓Accessibility and Core Web Vitals treated as requirements, not upgrades
- ✓Migration handled by people who would otherwise have to recover the rankings
That last point is the one worth dwelling on. The most expensive mistake in this industry is a redesign that launches beautifully and quietly halves the enquiries, because URLs changed, redirects were missed, page speed regressed or content that was ranking got “tidied up”. It happens constantly, and it happens because the team building the site has no stake in what happens to it a month later.
We do have that stake. On most of our projects the same people are running search and social for the same client afterwards, so a site that loads slowly or buries its enquiry form becomes our problem too. It changes the decisions — fewer clever animations, more attention to the form; fewer stock heroes, more real photography we can also use elsewhere.
Curious how the website fits with the rest? Explore SEO services, social media management, or the AI & ML automation add-on that layers on top of any service.
“Ask any agency what happens to your rankings on launch day. If they treat it as someone else’s department, you have found the reason so many redesigns quietly cost more than they earn.”
The Team
Meet the people actually building it
A small senior team. The person in the discovery call is the person who designs it, and they are still there at launch.
No account manager relaying messages to a team you never meet
The common agency model is a polished pitch from senior people followed by delivery from whoever is available. We are deliberately small enough that this cannot happen — you meet the strategist and the developer at the start, and they stay on the project.
It also means we take on fewer builds at once. Web development is only a volume business if you are willing to reuse the same template with a different logo, and that is not what anybody is paying us for.
AI & Automation
Where AI & ML actually does the work
AI has changed how quickly a website can be built. It has not changed what makes one good. Here is exactly where we let it near the work.
Boilerplate and scaffolding
Component skeletons, config, repetitive markup and test cases generated in seconds, then reviewed by a developer who is responsible for it.
Code review and refactoring
A second pass over every pull request looking for security issues, accessibility mistakes and performance traps a tired human misses at 6pm.
Content drafting and migration
First-draft page copy, metadata and alt text, plus restructuring hundreds of legacy pages into new templates without retyping them.
Redirect mapping at scale
Matching thousands of old URLs to their closest new equivalent by content similarity — the single most tedious and most damaging job to get wrong.
Automated QA
Every build checked against accessibility rules, broken links, Core Web Vitals budgets and visual regressions before a human ever opens it.
Behaviour analysis after launch
Models reading session recordings and funnel data to find where real visitors hesitate, so the next iteration fixes something real.
What we will not do: ship generated code nobody on the team understands, publish AI-written pages at volume to game search, use synthetic imagery of premises or people that do not exist, or hand you a site whose architecture no human can explain. An AI can produce something that looks finished in an afternoon. Whether it is accessible, secure, fast and maintainable is a different question — and it is the one you are actually paying for.
The Development Stack We Build On
WordPress
Shopify
WooCommerce
Webflow
Next.js
Laravel
Tailwind CSS
Stripe
Cloudflare
Google Analytics 4
Lighthouse & axe
Custom in-house AI agents
The Basics
What is website development, exactly?
Website development is the work of turning a business requirement into a working website — planning what it must do, designing how it will look and behave, writing the code that makes it happen, connecting it to whatever systems it needs, and keeping it running afterwards.
It gets confused with two neighbours. Web design is how it looks and how it feels to use; web development is how it works. Front-end is everything the visitor sees and touches; back-end is the part they never see — the database, the logic, the integrations, the security. A complete project needs all four, which is why buying design alone so often produces something beautiful that nobody can update.
The other thing worth knowing: a website is not a finished object. It is a product that should keep changing as you learn what visitors actually do on it. Any quote that treats it as a one-off delivery with no life afterwards is describing a brochure, not a business asset.
Straight Answers
What do website development services actually cost?
Anywhere from a few hundred to six figures, which is a useless answer on its own. The number is driven by four things: how many unique page templates there are, how much of the design is bespoke rather than adapted, how many other systems it has to talk to, and whether the content already exists. Here is the shape of the market:
- DIY builder, no developer$175 – $1,000
- Small brochure site, built for you$800 – $2,500
- Business site with CMS & integrations$2,500 – $8,000
- E-commerce or custom application$8,000+
DIY range as published by Forbes Advisor; the remaining bands reflect commonly quoted agency project pricing across the UK and US.
Two things to watch in any quote. First, whether it is fixed or hourly — hourly quotes have no ceiling and every question becomes billable. Second, what happens after launch: some agencies price the build low and recover it through a hosting or maintenance contract you cannot leave. Ask who will own the domain and the code, and if the answer is not “you”, the cheap quote is not cheap.
Investment
Website pricing as a fixed project price
Quoted as one figure after a free discovery call — not an hourly rate, and not a range that grows. Priced in your local currency.
Starter Site
A small, fast, credible site that does one job well.
$800 – $2,500
- Up to 8 pages, responsive design
- CMS so you can edit it yourself
- SEO foundations & analytics
Most Popular
Business Site
Bespoke design, real functionality, built to grow.
$2,500 – $8,000
- Custom design system, not a theme
- Integrations with your existing systems
- Accessibility & Core Web Vitals tested
- Full migration & redirect mapping
E-commerce & Custom
Online stores and sites that are really applications.
$8,000+
- Store build, checkout & payment setup
- Bespoke back-end logic & portals
- Multi-language or multi-currency
- Optional: bundle SEO, social or AI automation
Get a free audit and we’ll tell you which tier your project actually needs — including when the answer is a smaller one.
And what it costs after launch
We warn people to ask this before signing anywhere, so it would be poor form not to answer it ourselves. None of it is billed by us, and none of it is compulsory.
- Hosting — paid to the provider, account in your name$5 – $30/mo
- Domain renewal — registered to you$10 – $20/yr
- Care plan — optional, cancel with 30 days’ noticefrom $90/mo
- First 30 days of support after launchIncluded
Hosting and domain figures are typical third-party rates for a business site, quoted so you can sanity-check any bill — we do not resell either, and we take no commission on them.
What you’re actually committing to
Websites are projects, not retainers, so the terms work differently to our SEO and social services. Published here rather than kept in a contract you only see after the sales call.
- A fixed price, agreed before we startQuoted after discovery, not estimated on a call. If the work takes longer than we thought, that is our risk — the price does not move unless you change the scope.
- 50% to begin, 50% at launchNo large upfront payment held for months, and nothing owed until the site is live and you have seen it working.
- You own everythingDomain, hosting, code repository, design files and content — all in your name from day one, and still yours if we never work together again.
- No proprietary lock-inStandard, widely-used technology only. Any competent developer can take the site over, and nothing stops working because you stopped paying us.
- Two rounds of revisions per stageIncluded at wireframe and design stage, where changes are cheap. Beyond that, or after sign-off, changes are quoted before any work starts.
- 30 days of support after launchBugs and small tweaks included as standard. A care plan afterwards is optional, never automatic, and cancellable with 30 days’ notice.
These are the terms as they appear in the agreement itself — nothing here is softened for the website. The full wording lives in our terms and conditions, and you get the agreement to read before anything is signed or invoiced.
How we compare to the alternatives
Weighing up a freelancer, a big agency, or the cheapest quote in your inbox? Here is the honest comparison.
| Option | Quality | What happens after launch | Ghalib Ashrafi |
|---|---|---|---|
| Solo Freelancer | Can be excellent — but design, code, SEO and accessibility rarely live in one person | Support depends entirely on them still being available | A team, with cover, and 30 days of support built in |
| Large Agency | Strong process, often junior delivery behind a senior pitch | Change requests routed through account management | The people who pitched are the people who build |
| Cheapest Quote | Templated, plugin-heavy, rarely accessible or fast | Recovered later through hosting or maintenance you can’t leave | Fixed price, standard tech, everything in your name |
| Offshore Dev Shop | Capable, but usually briefed rather than consulted | Handover often arrives as a zip file and a login | Repository, design files and recorded walkthrough |
“Couldn’t I just build it myself on Wix or Squarespace?”
Often, yes. This is the question we get asked most nervously and answer most bluntly, because for a meaningful share of the businesses that contact us, a builder is the right call.
A template builder is enough when
- You need a handful of pages and nothing unusual has to happen on them.
- Somebody in the business enjoys it and will actually keep it updated.
- Budget is tight and the money is better spent getting people to the site.
- Speed matters more than fit — live this month beats perfect next quarter.
Custom development earns its money when
- The site has to do something specific — bookings, portals, complex products, calculators.
- It must talk to your other systems so nobody is retyping orders into a spreadsheet.
- Performance or accessibility are requirements, not aspirations you hope to meet.
- The design has to be yours and not recognisably a template competitors also use.
So: if a builder will genuinely do the job, use one — and spend the difference on marketing, because an unfound website is worth nothing regardless of who built it. The moment to hire a developer is when the platform starts dictating what your business can offer, or when the workarounds cost more each year than the build would have. We will tell you which side of that line you are on during the free audit, and we lose that sale often enough to know we mean it.
Straight Talk
Who this is for — and who we’ll tell to save their money
Web projects fail for boringly predictable reasons, and almost none of them are technical. Here they are, so you can rule us out in ninety seconds.
A custom build is likely worth it
These are the conditions under which paying for bespoke development pays you back.
- The website is a real part of how you sellPeople find you, judge you or buy from you there. If it is a business card nobody visits, spend the money elsewhere first.
- Someone can make decisionsOne person who can approve a sitemap, a design and a launch date. Committees are where web projects go to expire.
- You can get content readyCopy, photos, product data. This is the single biggest cause of overrun — and we can produce it, but somebody has to decide it exists.
- Something is genuinely customFunctionality, integrations, scale or design that a template cannot do without ugly workarounds.
- You intend to keep improving itThe best sites we have built were not finished at launch. They were started there.
Don’t hire us if
We would rather lose the project now than deliver it into a situation where it cannot succeed.
- A template builder would do the jobWe will say this on the first call, for free, and we will not try to talk you out of it.
- You need it live next weekAnything worth building takes weeks. A rushed site is a rebuild with extra steps.
- The cheapest quote winsThere is always someone cheaper. Ask them who ends up owning the domain and the code, then compare again.
- Nobody will supply content or sign anything offWe cannot invent your prices, your photos or your approval. Projects stall here far more often than they stall on code.
- You want a redesign because you are bored of itIf nothing is measurably wrong, a redesign is a risk with no upside. We would rather improve what already converts.
If you land in the right-hand column, you will hear it on the first call — not three months and several invoices later. Turning away work that was never going to succeed is cheaper for us than doing it badly, and considerably better for both reputations.
Already Have A Developer?
Not sure whether you need a rebuild — or just some repairs?
“We need a new website” is often the wrong diagnosis. Plenty of sites that feel tired are structurally fine and losing enquiries to three fixable problems: slow mobile pages, a form nobody can find, and content that answers the wrong questions.
A rebuild is the most expensive way to fix any of those. Our audit tells you which you are actually facing, and we will happily talk you out of a project we would have been paid for.
- An honest second opinion first. We audit what the current site earns before proposing to replace it.
- Repairs quoted separately. If fixing beats rebuilding, you get that quote instead — it is usually far smaller.
- Nothing touched while you decide. The audit runs entirely outside your live site.
- Clean takeover if you do move. We get the domain, hosting and repository into your name first, whatever happens next.
- No lock-in to hear us out. The audit is free and yours to keep, whoever you end up using.
Before You Click Anything
What actually happens after you get in touch
No sales sequence, no “discovery call” that turns out to be a pitch. Here is the whole process, start to finish.
Within 24 hours
We reply
A person reads your message and responds — with a time for a call, or a straight answer if that’s all you needed.
30 minutes
A short call
What the site has to do, what the current one gets wrong, and roughly what budget you have in mind. No access needed at this stage.
A few days
We audit and scope
Speed, accessibility, structure, SEO health and conversion paths on your existing site — plus whether you need a rebuild at all.
Then it’s your call
You get findings and a fixed price
The problems, what we’d build, and one number. Yours to keep and act on with anyone — no obligation and no follow-up sequence.
Website development questions, answered
The things people actually ask on the first call.
How much do website development services cost? +
Websites are quoted as a fixed project price, not an hourly rate. A small brochure site runs $800–$2,500; a business site with a CMS, custom design and integrations runs $2,500–$8,000; e-commerce and custom application work starts at $8,000. What moves the number is page count, how much of the design is bespoke rather than templated, how many systems it has to talk to, and whether content and photography are being produced from scratch. You get a fixed figure after a free discovery call, not a range.
How long does it take to build a website? +
A brochure site typically takes 3 to 5 weeks, a business site with a CMS 6 to 10 weeks, and e-commerce or custom builds 10 to 16 weeks. The single biggest cause of overrun is not development — it is content. Projects that stall almost always stall waiting for copy, product data or photography, which is why we agree a content deadline at kick-off and offer to write and shoot it if you would rather we did.
Do I own the website and the code? +
Completely, from day one. The domain, the hosting account, the repository, the design files and the content are all registered in your name, not ours. We build on standard, widely-used technology so that any competent developer can pick the site up — there is no proprietary builder, no licence that stops working if you leave, and no situation where you have to keep paying us to keep your own site online.
Should I just use Wix, Squarespace or Shopify myself? +
For a lot of businesses, honestly, yes — and we will say so. If you need a handful of pages, have no unusual functionality and someone in the business enjoys tinkering, a template builder will get you online for a fraction of the cost. Custom development earns its money when the site has to do something specific: complex products, bookings, integrations with your other systems, multi-language, real speed requirements, or a design that has to look like nobody else's. If a builder will do the job, paying us to hand-build it is money you should spend on marketing instead.
Will my new website be good for SEO? +
Yes, and this is where building web and search under one roof matters. Every site ships with a clean crawlable structure, proper heading hierarchy, schema markup, fast Core Web Vitals, correct canonical tags and a migration plan that maps every old URL to a new one. Rebuilds that lose rankings almost always lose them to missing redirects and changed URL structures — avoidable, and avoided here because the people building it are the people who would otherwise have to recover it.
Can I update the website myself after launch? +
That is the point of the CMS. Pages, text, images, blog posts, products and prices are all editable by a non-technical person, and we hand over a short recorded walkthrough of your actual site rather than a generic manual. Anything structural — new templates, new functionality — is where you would come back to us, and we quote that as a small piece of work rather than a retainer you have to hold.
What happens after the website launches? +
Thirty days of post-launch support is included with every project: bug fixes, small tweaks and answers to questions as you settle in. After that a care plan is optional, not automatic — updates, backups, security patching, uptime monitoring and a set amount of change time each month. Plenty of clients take it, and plenty run the site themselves. You are not locked in either way.
Do you redesign existing websites or only build new ones? +
Both, and a redesign is often the harder job. An existing site carries rankings, historical data, integrations and content that all have to survive the move. We audit what is working before touching anything, keep the URL structure or map it properly, and migrate rather than restart. The worst outcome in this industry is a beautiful new site that quietly halves the enquiries the old one produced.
Which countries do you provide website development services in? +
We work with clients based in the United Kingdom, United States and Pakistan. Web projects run remotely by nature, so location affects currency, timezone overlap for calls, and local requirements — accessibility and cookie compliance in the UK and EU, ADA considerations in the US, and local payment gateways in Pakistan — more than it affects the build itself.
Can AI just build my website now? +
AI will produce something that looks like a website very quickly, and we use it daily to accelerate boilerplate, first-draft copy, test writing and code review. What it does not reliably produce is a site that is accessible, genuinely fast, secure, maintainable by the next developer, and built around what your specific customers need to do. The generated version is usually a convincing starting point and an expensive thing to inherit.
Explore Everything
Every website development service we offer, in one place
Web work isn’t one job — it’s a set of connected disciplines applied to a specific platform, market and industry. Browse the full map below; each page covers its own scope, process and pricing.
Not sure which of these you need? Get a free audit and we’ll tell you what your site actually needs — including when the answer is “less than you think”.
Learn more about web development
A few reads from our insights hub before you get in touch.
Web4 July 2026
WordPress, Shopify or custom: choosing without regret
Read about choosing a platform →Ready for a website that actually earns its keep?
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Get in touch with Ghalib Ashrafi HQ
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Phone / WhatsApp: +92 343 2653224
Email: info@ghalibashrafi.com
Hours: Mon–Sat, 10am–7pm (PKT)