RaindropSearch for a spend-management SaaS platform

The problem they came with

B2B SaaS in the US, where the useful queries are problem-shaped rather than product-shaped. Nobody searches for a spend-management platform until they already know the category exists; they search for the mess it fixes.

The site was written for people who had already decided. Everything above that in the funnel was being answered by comparison sites, and the buying committee reads three or four vendors before anyone fills in a form.

What we did

1. 01

   Target the problem, not the product

   Content built around the operational mess — uncontrolled spend, invoice chaos, renewal surprises — rather than around feature names their buyers had never heard.

2. 02

   Get onto the comparison pages that already rank

   You will rarely outrank a well-established listicle on its own query. Being accurately represented on it is cheaper and converts better.

3. 03

   Separate organic from paid in the reporting

   LinkedIn ads ran in Q2. The demo figures here exclude paid-sourced sessions, because a channel you cannot isolate is a channel you cannot judge.

4. 04

   Build for the committee, not the champion

   Pricing clarity, security pages and comparison content, because the person who finds you is rarely the person who signs.

What happened

Demo requests from organic went from 18 to 58 a month. Traffic roughly doubled in the same period, which matters far less — the demos are the thing the business can bank.

18 demos/mo from organic58 demos/mo from organic

Client-stated — Vivan at Raindrop: “highly professional and dedicated to achieving results”

What was hard

US B2B SaaS moved slower than we forecast. We told them to expect movement by month four and it arrived in month six. That is on our estimate, not on the work.

Check this yourself

Ask for the list of comparison pages we earned placements on, then check each link still resolves and still names them.

We would rather you tested one claim on this page than took all of them on trust. If something here does not hold up, tell us and it comes down — that is the arrangement, and the rest of the checklist is published too.

Highly professional and dedicated to achieving results.