Tap GlobalOrganic search for a crypto-to-cash fintech

The problem they came with

A regulated fintech in one of the most scrutinised corners of UK search. Financial products sit under Google’s strictest trust thresholds, and compliance limits what you are permitted to claim on the page at all — which removes most of the levers a normal SEO campaign pulls first.

They were visible for their brand name and almost nothing else. The queries their buyers actually typed — how to move crypto into spendable money, what it costs, which card to use — were being answered by comparison sites and competitors.

What we did

1. 01

   Fix what compliance could not block

   Crawlability, indexation, internal linking and Core Web Vitals do not need legal sign-off. That is the entire first quarter of this engagement, and it is why the curve is flat until month four.

2. 02

   Map the queries to the funnel, not to volume

   “Crypto card” is a research query. “Crypto to cash uk” is somebody with a balance they want to spend. We targeted the second group first.

3. 03

   Write for the compliance team as a first reader

   Every brief was drafted to survive sign-off rather than be rewritten after it. Slower to write, dramatically faster to publish.

4. 04

   Earn coverage instead of buying links

   Digital PR in fintech media, where a placement is also a trust signal to the buyer — not just to Google.

What happened

The commercially relevant number is not the traffic figure. It is that sign-up starts from organic more than doubled while paid spend was unchanged, which is what makes the channel worth funding rather than merely worth reporting.

8.4k sessions/mo20.3k sessions/mo

Client-stated — Lea at Tap Global: “an outstanding decision for our company”

What was hard

The first three months moved almost nothing. Compliance sign-off on financial content is slow, and until it cleared we could only ship technical fixes — which is exactly why the curve is flat until month four.

Check this yourself

Search “crypto to cash uk” on google.co.uk. If they are not in the first three results, tell us and we will take this card down.

We would rather you tested one claim on this page than took all of them on trust. If something here does not hold up, tell us and it comes down — that is the arrangement, and the rest of the checklist is published too.

Working with Ghalib has been an outstanding decision for our company.