Most Agencies Describe the Service. We Can Show You the Account
Every social media agency tells you they understand LinkedIn. Almost none of them will show you their own profile, and the reason is usually that there is nothing on it. Ours has 23,600+ followers, it is linked from this page, and checking it takes about ten seconds — which makes it the only claim on this website you can settle without taking our word for anything.
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Six things that are true here and nowhere else in social
LinkedIn is not Instagram with suits on. It is a different product with a different economy, and most of what makes social media advice sound sensible stops being true the moment you open it.
- The person outperforms the pageA named human beats the company logo, consistently
- The audience is at workWeekday mornings · not evenings and weekends
- Nobody buys from a postThey buy months later, having read forty
- Comments are the distributionWhat you say under other people’s posts travels
- The sales cycle outlasts the reportMonthly reporting cannot see a six-month decision
- Your competitors are your audienceAnd they read more carefully than clients do
The third row is the one that breaks most LinkedIn programmes, because it is invisible in the reporting. Nobody reads a post and fills in a form. What actually happens is that somebody follows you, reads you for four months without ever engaging, and then arrives already convinced — and every attribution model on earth records that as direct traffic. If your LinkedIn is judged on last-click, it will look like it is failing right up until the month it obviously is not.
The company page is not where the work happens
Almost every LinkedIn engagement starts the same way: the client wants the company page grown. It is the intuitive request — it is the brand asset, it belongs to the business rather than to an individual, and it survives people leaving. Every one of those reasons is sound, and the page will still underperform a named person posting the same words.
The reason is not mysterious. People follow people. A post from a company page reads as marketing before it reads as anything else, and the reader adjusts their scepticism accordingly. The same sentence under a face, with a name and a job attached, is read as an opinion somebody is prepared to own. That difference is not a trick and it cannot be optimised around; it is how the platform is used.
What we do about it is unglamorous. The company page carries the things that genuinely belong to the business — hiring, announcements, the case studies, the things a stranger checks before a meeting. The individual profiles carry the argument. Both are managed, but the effort is weighted toward wherever the reading actually happens, and on LinkedIn that is a person.
The uncomfortable part, and we say it on the first call rather than the fourth month: this works when somebody at your company is willing to be visible. If nobody will put their name to anything, LinkedIn becomes a company page posting into a room that is not listening, and there are better places to spend the budget. We would rather tell you that before you pay for it.
- ✓People follow people — The same sentence performs differently under a face than under a logo. That is the platform, not a tactic.
- ✓Comments travel further than posts — A considered reply under somebody else’s post reaches an audience you have not earned yet.
- ✓Consistency beats brilliance — Twice a week for a year outperforms a brilliant month. Nothing about that is satisfying and it is still true.
- ✓Last-click reporting will lie to you — The decision happens months after the reading, and arrives as direct traffic.
- ✓Somebody has to be visible — If nobody will put their name to it, spend the money elsewhere. We will say so.
The most common LinkedIn brief is "grow our company page". The most common right answer is "grow your founder’s profile, and let the company page do the three jobs it is actually good at."
What LinkedIn management actually involves
Six things. None of them is "post three times a week", which is an output rather than a plan.
Positioning Before Posting
What you are the person to listen to about, narrow enough to be memorable. Most profiles fail here and never recover, because a feed of unrelated good posts leaves no impression at all.
Profile as a Landing Page
The headline, the about section and the featured items do conversion work every time somebody checks you after a referral — which, in B2B, is most of the traffic that matters.
A Cadence You Can Survive
Set at what is sustainable rather than what is impressive. A schedule that collapses in month three is worse than a slower one that does not, and month three is where most of them go.
Comment Strategy
Deliberate participation under the people your buyers already read. It is the least glamorous distribution on the platform and the most reliable, because it borrows an audience you have not earned yet.
Employee Advocacy, Done Honestly
Colleagues posting in their own words rather than a rota of identical reshares. The second kind is obvious to everyone who sees it, and it costs more credibility than it earns reach.
Reporting That Admits the Lag
Follower quality, profile views, inbound conversations and where they actually came from — rather than a vanity graph that climbs while nothing happens.
What clients say
Real clients, quoted in their own words — published with their permission.
“Working with Ghalib has been an outstanding decision for our company.”
“Ghalib’s clear guidance has helped improve our website’s SEO performance.”
“Highly professional and dedicated to achieving results.”
More of them, in full, on our reviews page.
— Our Proprietary Methodology —
The Visibility Framework™, applied in LinkedIn Management
The method doesn’t change by market. What it’s pointed at does.
Audit & Listen
Existing accounts, competitor feeds, audience demographics and every comment and review already written about you. Ends with a recommendation on which platforms to keep.
Position & Plan
Content pillars, brand voice, visual direction and a first calendar — agreed with you before a single post is produced.
Produce & Publish
Shooting, editing, writing, scheduling and replying. The part that has to happen every week without fail, which is where most in-house efforts quietly stop.
Amplify & Refine
Budget behind proven pieces, formats that underperform dropped, and the calendar rewritten monthly around what the data actually said.
Honest, No-Nonsense Commitment
Nobody controls a platform’s algorithm, so we will never promise you a viral post or a follower number. What we do commit to: the agreed content volume ships every month, every comment and DM is answered inside the agreed window, and if we miss either, that month is on us.
Social Media Management pricing for LinkedIn Management, in USD
LinkedIn is usually run alongside one other channel rather than alone, so these are the social management tiers. What moves your number is how much of the writing is ours and how many people are being published for — established after a call, not guessed at before one.
Starter
One profile, published consistently.
- Positioning & profile rebuild
- Two posts a week, written for you
- Monthly reporting
Growth
A founder plus the company page, run together.
- Everything in Starter, across two accounts
- Comment strategy & participation
- Bi-weekly calls in your time zone
- Optional: bundle in SEO or Website Development
Enterprise
Several named people, plus employee advocacy.
- Dedicated senior strategist
- Multi-profile programme & advocacy rollout
- Custom reporting dashboard
- Optional: combine all 4 services for full-funnel growth
Every plan is scoped around your market — get a free audit and we’ll recommend what fits, priced in USD.
What you’re actually committing to
Most agencies keep this in a contract you only see after the sales call. We would rather you knew now, because it is the question everyone asks second — right after the price.
- A 3-month initial term, then month to monthThree months is the shortest period in which a content approach can be judged honestly — month one is mostly setup and production. The wider industry standard is 6 to 12 months.
- 30 days’ notice to stopNo exit fee and no buy-out of the months you haven’t used. You leave when you decide to, not when the contract lets you.
- No setup or onboarding feeThe audit is free, and month one costs exactly what month two costs. Nothing is front-loaded.
- You own everythingAccounts, page roles, ad accounts, raw footage and every finished asset — in your name from day one, and still yours if we part ways.
- Ad spend never touches our invoiceYou pay the platform directly and keep the billing under your own control. Our fee is our fee.
- An agreed response windowThe time we commit to replying to comments and DMs is written into your agreement, not left to goodwill.
These are the terms as they appear in the agreement itself — nothing here is softened for the website. The full wording lives in our terms and conditions, and you get the agreement to read before anything is signed or invoiced.
LinkedIn Management Social Media Management questions, answered
Related Social Media Management pages
Same service, different angle — by market, by discipline and by platform.
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Ghalib Ashrafi takes on work for brands in six markets — the UK, USA, UAE, Saudi Arabia, Australia and Pakistan. Every enquiry gets a reply within 24 hours.