Senior SEO Strategist — Pakistan

You would take four to six accounts and be genuinely responsible for them: what gets audited, what gets built, what gets said on the call, and what the number does at the end of the quarter. We are small enough that there is no account manager in between and no senior person reviewing your work before it ships. That is the appeal, and also the part people find uncomfortable in the first month. This role covers our Pakistan clients and supports the wider team. Almost everything is mobile, a great deal of it closes in WhatsApp rather than email, and Urdu and English often run in the same conversation.

What you’ll do

• Run full technical audits and turn them into a roadmap somebody can actually execute
• Own client relationships directly — the calls, the reporting and the difficult conversations
• Build mobile-first, because almost nothing here starts on a desktop, and design for the connection people actually have
• Plan for conversations that close in WhatsApp rather than in an inbox, and measure them properly
• Work in Urdu and English inside the same brief, and know which one a given audience searches in
• Tell clients when something is not worth doing, including when it costs us scope

What we’re looking for

• 5+ years in SEO with real technical depth — crawling, indexation, Core Web Vitals, schema
• Evidence you have moved commercial numbers, not just rankings
• Comfortable presenting to and disagreeing with business owners
• Know where search actually happens here — mobile, bilingual, and often inside an app rather than a browser
• Curious about how social and web work affects search, even if you do not do either
• Able to work Pakistan client hours from wherever you are based

Nice to have, not required

• Experience selling to buyers who are on a phone, on a budget, and comparing you against someone charging a third of the price
• Familiarity with semantic SEO and topical mapping approaches
• Some comfort with scripting or AI tooling to remove repetitive work

You’d probably be unhappy here if…

• You want a defined ladder and title changes on a schedule
• You prefer strategy that somebody else turns into deliverables
• You would rather not talk to clients directly
• You want to work only in English, or only with clients who email

We put this on every job for the same reason we put it on every service page: finding out in month three costs us both far more than reading it now.

• The range, before the first call — we tell you what the role pays before you spend time on it, we do not negotiate people down from it, and we will not ask what you currently earn.
• Remote — Pakistan — we ask for overlap hours with the team and your clients, not a chair.
• Paid learning time — courses, conferences and certifications covered, with time in the week to use them.
• Your own tooling budget, including AI tooling. Nobody here does a job badly because a licence was refused.
• A portfolio you keep — with client permission, the work is yours to show.
• A capped client load — we limit how many accounts we take on precisely so nobody carries twelve.

See the full package →  ·  Read about the team →

Send us something you have built — a site, an audit, a campaign, a workflow, a piece of writing — along with a short note about why this role. A CV on its own tells us very little, and we would rather read one real thing than three pages of bullet points.

Put “Senior SEO Strategist” in the subject line. We read every application and we reply either way, usually with a reason. If we go quiet for more than a week, chase us — that is our failure, not yours.

No recruiters or agencies, please. We hire directly and always have.

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