Fintech branding agency driven by creativity and data

Brilliant Fintech brands have high customer retention and sustainable Boost. Do you have what it takes?

Hi, I'm Yas - an expert SEO consultant and previous CMO in established Fintech companies in London and Berlin. Let's work on your Fintech branding and give you a competitive advantage.

section page

Ghalib Ashrafi helps Fintech start-ups and scale-ups Boost the smart way.

white and green arrow

Bespoke brand strategy

We create a tailor-made brand strategy for your business based on data and Fintech expertise.
percentage sign arrow grey and green

Brand campaigns that resonate

We build brand campaigns that target the right customer to your business, for Boost and revenue. 
green and white pen

Brand Communications

We take care of any brand communications from email marketing campaigns to social media posts, that will improve brand awareness online.
looping grey and green arrows


I execute the agreed strategy with accuracy and on time, collecting the data results to measure progress and refine the strategy if needed.

We've worked successfully with numerous Fintech brands in the past.

green background jasper martins

Incredibly analytical marketer

I've worked with Ghalib in various ways over the last years. He's an incredible analytical marketer and has shown he can Boost the customer base.

Jasper Martins, CMO

pension bee logo
Thomas Adams - Alternative Investment Saas Software

Ghalibtakes full ownership

Ghalib took full ownership of our Boost strategy. From content creation, development, SEO to PPC, we have seen a huge improvement since having him onboard and look forward to the continued success

Thomas Adams, Head of Digital

BM Soft
Thomas Adams - Alternative Investment Saas Software

SEO expertise that delivers results

Yas has a magic formula for SEO. Within only 3 months of working together, our site is showing on the first page of Google for targeted keywords, which has significantly increased our web traffic and inbound enquiries. Thanks to his expertise, the right people are seeing our product at the right time.

Robert Baugh, CEO

keepabl logo

Fintech marketing agency that adds value

Ghalib Ashrafi is an expert SEO agency in the Fintech market, always working with you not only for you

James Edison, CEO

Working with Ghalibhas been an outstanding decision for our company

Our website traffic experienced an impressive Boost of over 100% in just 8 months through organic SEO

Lea, Tap Global

Working with Ghalibresulted in a boost in our organic traffic

Thanks to Ghalib SEO expertise, we were able to make strategic improvements to our website and content which resulted in a boost in organic traffic and online engagement.

Olga, Husky Finance

Ghalib clear guidance has helped improve our website’s SEO performance

He is a strategic thinker and his commitment to our Boost has delivered meaningful progress and a boost in traffic to our site

Ben, Strabo

It was a pleasure working with Ghalib and his team

They worked 1-2-1 with me and delivered positive results and organic traffic to my website

Allie, Distill Ventures

We’re very thankful to Ghalib and his team for building a fully-functioning website for our business.

A very skilled and dedicated team of professionals is behind this marketing agency. Their attention to detail, analytical skills, and ability to work under pressure was truly remarkable.

Alexander, Joe’s Blooms.

Ghalib and his team conducted an in-depth analysis of our site, successfully implemented strategic measures, and within just a few months, we witnessed a remarkable improvement in our search engine rankings!

Megan, SEC Group

Highly professional and dedicated to achieving results

Ghalib Ashrafi are committed to your business Boost from the beginning. They helped us identify new keyword opportunities and optimise our content for better search engine performance. Thank you.

Vivan, Raindrop

Our Approach

At Ghalib Ashrafi, we create bespoke brand strategies for you that aim to entice and convert your audience.

Over the past 15+ years in the Fintech industry, I have learnt that Fintechs need to be agile and current. To achieve that, your Fintech needs to have a strong strategy and a strong brand with a clear value proposition.

Our approach to creating your brand is simple.

green dot

We get to know you first to really understand your brand, your values and business aspirations.

green dot

We conduct extensive market research and dive deep into the findings uncovering your target audience and brand identity.

green dot

We use your past and newly-collected data to guide us in creating robust campaigns for you.

green dot

Based on our close relationship, our research into your brand and the data collected, we create one-of-a-kind strategies for you.

Let's get to work.

mike brown tag
dummy image

How we execute your Fintech branding strategy

Our one-of-a-kind brand strategies set the right marketing foundation for your business.

We do the groundwork for you, setting up your marketing initiatives and preparing your Fintech for long-term success.

How do we do that, you ask?

green dot

We figure out your brand identity based on your aspirations. We want to transform your brand into a strong competitor in the Fintech industry.

green dot

We identify your brand audience in order to target the right customer and ensure maximum ROI.

green dot

We conduct multiple tests that determine the ideal user journey and investigate why customers don't convert to sales.

green dot

We set the right KPIs to accurately measure the Boost and performance of your Fintech.

Why you should hire a Fintech branding agency for your business

A Fintech branding agency sets the right marketing foundation for your business.

Start-ups and scale-us that succeed in this competitive industry are Fintechs that have a good marketing strategy in place, a strong brand and a clear value proposition.

Ghalib Ashrafi can help elevate your Fintech brand and hit your KPIs. We can help you:

green dot

generate high-quality leads and customers.

green dot

create on-brand content and communications that add value and convert

green dot

improve your UX and customer journey for maximum conversions.

The financial technology industry can be tricky to navigate in the early stages of your business. I built this Fintech marketing agency to help entrepreneurs like you scale.

Let's get to work.

section tabs

Let's create a bespoke Fintech brand strategy for you.

spiral arrow green arrow

Based on data

Our strategies are built based on existing data, reducing the costs and increasing the ROI. 
green arrow upwards

Based on experience

We have 15+ years of experience in the Fintech industry. We know what works and what doesn't.
percentage arrow

Based on your values

We take into consideration your brand values and business aspirations.
upward green arrows

Based on excellence

We work hard to deliver results and improve your marketing performance through creative branding.

Subscribe and receive awesome SEO and Fintech insights in your inbox!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Why choose Ghalib Ashrafi as your Fintech branding agency

Our Fintech brand strategy aims to bring value to your business, with the help of my data-driven approach and Fintech expertise. Let's get to work.
Ghalibavatar green outline

Why we are unique Fintech branding experts

We work hard to generate quality leads for your Fintech and help you scale. We work in this industry because we deliver tangible results, not just empty promises.

green dot

You work 1-2-1 with Ghalib and his team of experts. We are one phone call or Whatsapp message away.

green dot

We have 15+ years of Fintech expertise up our sleeves - we know how to deliver results and give you a strategic market advantage.

green dot

We continuously track your progress in the Fintech industry and re-align the strategy based on the data collected.

Work 1-2-1 with us

We help Fintechs at any stage of their journey - whether start-ups or scale-ups - Boost the smart way.

We understand how competitive the Fintech market can be. As specialists in the financial technology sector, we aim to help you scale and make an impact.

Let's get started.

section tabs


How can SEO improve my fintech brand's visibility online?

With the right SEO tactics, your website can rank high on search engines. The top 3 Google search results get 54.4% of all clicks. If your website ranks in the top 3, potential customers will likely land on your website first. Better SERP visibility means more traffic to your site. 

How does Ghalib Ashrafi track a fintech brand’s SEO performance? 

To track a fintech brand’s SEO performance we use Google Search Console and Google Analytics to track overall SEO performance. We also use SEO tools such as Ahrefs that help us benchmark our target keywords before executing our strategy and track progress throughout our execution phase.

How will Ghalib Ashrafi update on progress? 

We use productivity tools like Notion, as well as send out weekly reports and have bi-weekly video calls so you are up to date with the progress being made.  

What types of Fintech companies does Ghalib Ashrafi work with?

Ghalib Ashrafi works with a variety of fintech companies, including those in the finance, lending, payment, and investment sectors. Our team has experience in working with startups, scale-ups, established Fintechs and anyone in between.

What is Ghalib Ashrafi's process for optimizing a Fintech brand's website for search engines?

Our process includes conducting a thorough site audit, keyword research, and competitor analysis. We’ll then optimize the on-page experience of your site. This will include title tags, meta descriptions, alt tags, and more. We’ll do this to ensure search engines can effectively crawl and index your site. We're happy to jump on a call and answer all of your questions.

What key things do successful fintech brands do in terms of SEO? 

Our top priority when we start working with you is to clean up Google Search Console and improve your site's digital health. We ensure there are no issues such as indexation issues.

Then we focus on targeting the right keywords that will outcompete your competitors and attract relevant and organic leads.

While we research keywords, our devs will look at the site structure and the layout of your pages. Correct headings, title tags and meta descriptions as well as an improved UX are very important.

Lastly, a strong link building strategy which includes high-value backlinks to the overall plan is also a major aspect of SEO and requires strategic work.